Fashion
News
"My suits are not Zara's potter"
The young designer Ofri Matza realized that her strength lay in comfort even before the corona plague.
The celebrities have been enjoying her silk substitutes for a while now and there is also a version that matches the period, only in high
Tags
Designer
Israeli fashion
Lehi Atar Bachar
Friday, 29 January 2021, 04:15
Share on Facebook
Share on WhatsApp
Share on general
Share on general
Share on Twitter
Share on Email
0 comments
Ofri Matza - understood the need for stylish comfort even before the corona (Photo: PR, PR)
Ofri Matza
is one of the young designers who managed to crack the most comfortable outfit for the female sex even before the outbreak of the corona plague.
Sheer silk suits that consist of oversized shirts and cozy pants, ones that do not embrace the female body, but do give expression to femininity in full exclusion.
She studied fashion design at Shenkar for four years and in her fourth year decided to launch her own brand.
Because with all due respect to studies at a reputed institution, the real need to dress women burned in it most of all.
"There was a course in studies where I posted my designs online and women suddenly expressed interest, wanted to wear my clothes just the way I wanted to dress," says Matza.
"I've always had this dissonance between really dressing and maintaining the art that is expected of you at Shenkar. I really enjoyed studying to dream without boundaries, but come on - you have to understand what will work for the client, considering the local climate. There are many variables."
Spoken silk suits, sheer and cozy (Photo: PR, PR)
In one of the projects at Shenkar he also found herself among five students in the world who were chosen to display their garment at the Cristobal Balenciaga Museum.
"I flew to school on the avant-garde and such is the garment I designed, but you can still see my DNA there today amidst all the madness of the woolen and the colorful."
Before the corona began, the 29-year-old Matza, now the mother of a four-month-old baby, was preparing for the wedding with her partner.
"The whole mess of the virus in the world started and we just realized there was no need to bring so many people together, so we let it go for now."
Needless to ask who would make you the wedding dress.
"Really unnecessary. What I do know is that I would design some cool casual suit made of satin. Sure not corsets and sequins."
From her studies at Shenkar, a design of a find displayed at the Balenciaga Museum (Photo: PR, PR)
The silk fabric is the basis of every Matza collection, which gives motility to its flowing suits with seasonal changes in the latest cuts and colors.
"Quality silk that sits on the body is amazing, suitable for both the Israeli summer and winter. It is a raw material that speaks very much to me, very feminine. This is exactly what I like - feminine, but not in a provocative and prominent style."
What do you think about the changes that are currently going on in the fashion world following the Corona?
"On the one hand there is something fun about it, because it requires us to downshift. Right now in the world of social networking I feel I constantly need to innovate and excite and as a designer to work slower and breathe it is necessary. On the other hand I also adapted to the spirit of the time. , Are also made of satin fabric, but still one that can be washed and worn. You can just live in them, go out with them and also at home. This is not Zara's potter and the commercial chains that everyone does. One of the conclusions, beyond the designs, is that I have to work on projects. Specific items and not extensive collections. "
Natalie Dadon in a white silk suit (Photo: PR, PR)
Matza's tracksuits, which can be found in the studio at her home in the Bavli neighborhood of Tel Aviv, in combinations of navy blue with cream and beige, or bottle green combined with white and cream, are sold for NIS 990.
A not inconsiderable price for a fairly anonymous designer, whom he finds to be the result of a blue-and-white production.
"Everything is bought and sewn here. 100 percent shirts and 100 percent silk. I emphasize the raw materials and it is important for me to work with the local industry. This is of course also the reason for the prices."
It does not deter a significant share of the market?
"I actually feel that girls really appreciate my clothes. I think that specifically during this period it is harder for people to pay. The situation in the country is really difficult, but I can not lower prices on everything because I also have to make a living. I try to make more sales and every closure gives nice discounts On items from previous seasons. "
Among the regular customers - Yuval Sharaf, Sandra Ringler, Nivar Madar and more (Photo: PR, PR)
How important are you to sustainable fashion?
"I emphasize the use of fabric scraps. There were T-shirts I made and from the scraps I made matching Scratchy rubbers. I designed small clutch bags, scarves. I always try to take advantage of the fabrics and on the way pamper the customer."
Private Instagram has also become the focus of interest.
Does it pick up the brand or vice versa?
"Girls like to consult with me on what preparations I use. Tips on my daughter and where I bought the bedding and the coop. I think my little community that has become part of the routine also strengthens the brand. Despite all this, I am a person who really loves his privacy so I Not from those who talk 24 hours to the camera. When I was pregnant for example I had a very hard time taking pictures with the clothes. Sometimes I want to be behind the scenes, bring a model and look at everything from the side. But I realized over time language is my strength - the brand is me and should embrace it ".
More on Walla!
NEWS
Between the traditional and the modern: the new earring brand of Niv Sultan and her sisters
To the full article
Adaptation to the corona period - tracksuits (Photo: PR, PR)
Yuval Sharaf, Nivar Madar, Moran Atias, Natalie Dadon and Sandra Ringler are just some of the celebrities who are already wearing her designs, but she found that it is precisely network influencers with a small community and not an astronomical number of followers who bring in customers.
"Networks have a very strong power, especially in the small niches. Even girls that not everyone knows and have a good and loyal community, through them come a lot of potential customers."
I saw that you are also looking for employees.
On days like this, is the business expanding?
"Surprising, but yes. I have one stunning worker with me and it feels like we need more hands here. In my opinion, each one here brings added value, the things she is good at. I also really like to get as much feedback from the environment on designs, but at the end of the day the decision is Always mine. "
Moran Atias in a powerful black dress with a golf collar by Ofri Matza (Photo: PR, PR)
Share on Facebook
Share on WhatsApp
Share on general
Share on general
Share on Twitter
Share on Email
0 comments