Matte announced that its iconic
Barbie
brand
has been named the world's first toy market property for 2020
according to NPD Group, a leading global information company.
In addition, Barbie
continues her journey to represent diversity and inclusion in the fashion doll segment with a new collection of Barbie Fashionistas
, introducing for the first time on the market
Ken in wheelchair, Ken with Afro-style hair. and Barbie with lighter skin and vitiligo.
The brand is also launching new product packaging that includes a reusable pouch that children can use to carry or store their dolls and always have them close at hand.
The
Barbie Fashionistas line is the most inclusive line of dolls in the world, and since its launch, Barbie has introduced more than 175 looks
, offering girls an incredible variety of skin tones, eye colors, hairstyles, body shapes and fashions. to choose from.
Barbie Fashionistas are
among the top 10 best-selling Barbie products in 2020, even climbing to 3rd place
when we refer to the Barbie Fashion Dolls category *.
"Barbie reaches new heights by becoming the No. 1 property in the world in the toy market and confirms itself as the No. 1 property in the Fashion Doll category, conveying a very clear message: the Barbie brand is more important than ever. The most inclusive fashion doll on the market invests us with a
great responsibility in representing the world around us in the best possible way
and we know the countless positive advantages of exposing children to dolls with different skin tones, hairstyles, skills and more. We are proud to offer an even wider range with this latest Barbie Fashionistas line so that even more children are represented in our doll line. "
said Lisa McKnight, Senior Vice President and Global Head of Barbie and Dolls, Mattel
Barbie Fashionistas 2021 - The new line
Ken in a wheelchair
Following the success and fan appreciation for Barbie in a wheelchair, Mattel introduces Ken in a wheelchair for the first time ever.
It also expands the Barbie in wheelchair assortment with two new looks complete with accessories such as a fanny pack and sunglasses or earrings, as well as a
disabled ramp
compatible with Barbie's Dream House.
Already in the top ten bestsellers of the Fashionista series in 2020, the wheelchair doll was the second most popular doll of the year in the world.
Ken with rooted hair
• Last year Ken was presented for the first time with long, rooted hair, this year he continues with this style and shows up with
afro hair.
Among the best sellers in 2020, the Ken Fashionistas with long hair was the 2nd most popular in the world.
Barbie with vitiligo
Last year, a Vitiligo doll was introduced to the Barbie Fashionistas line to allow children to interpret even more stories they can see in the world around them.
The Vitiligo Doll was
one of
Fashionista's
top five US best sellers
in 2020. Globally, it was in the top 10.
