(ANSA) - MILAN, 01 FEB - Human contact is considered essential for happiness and health.
So much so that for one in two people, isolation during the pandemic has caused a feeling of loneliness never felt before.
This was revealed by two world scientific studies published by NIVEA, a leading brand in skin care products, conducted before and during the COVID-19 epidemic.
The study, which reveals worrying levels of deprivation of human contact and loneliness, aggravated by the ongoing pandemic, has shown a close relationship between the feeling of loneliness and the lack of contact with others, both physically and emotionally.
In response to these results, NIVEA has launched its new brand purpose, the one that defines who it is why it does it: "We support the value of human contact to inspire union and closeness".
The goal is to promote the proven health benefits of physical contact and to support skin-touch as soon as circumstances allow.
The brand will invest 20 million euros in local skin-touch projects around the world, reaching 150 thousand people with particular attention to premature babies, the visually impaired and the elderly with dementia.
(HANDLE).