Junto: a reference in marketing in France
The current context of the digital market is that of an acceleration of tools and acquisition levers, especially as the online presence of a company has become essential for its growth.
Given this rapid evolution, it is clear that companies must excel in this digital ecosystem to accelerate their growth and prosper.
The risk for a company would not be to capitalize on the opportunities linked to the development of uses and the use of data due to a lack of internal resources and skills.
This is where Junto comes in to compensate for this lack, by providing these companies with its expertise in online development, the acquisition of prospects or the development of its turnover.
Since 2016, the company, founded by Etienne Alcouffe, has supported a multitude of companies: start-ups in full growth, established companies which use to outsource media buying but which call on Junto to go further. in particular on new advertising products or the visualization and use of their data and large companies which have skills in traffic purchasing but which will seek the services of Junto to broaden their media and data fields of action in order to innovate , support their employees and continue to innovate.
For each of these companies, Junto personalizes its support with one or more collaborators on the project in order to maximize the impact of its intervention.
Breaking the codes of classic media agencies
Based on a detailed analysis of the digital ecosystem and the client's objectives, Junto will define a long-term action plan by proposing recommendations.
Once a business plan is established over an estimated time, the client validates several stages with one or more consultants who will follow the project.
Unlike traditional media agencies which will offer operational expertise that responds to a specific brief, Junto's approach is personalized because it is based on its client's growth objectives, which change each quarter.
Junto proposes to operate on several growth levers by favoring an omnichannel and data driven strategy.
Junto works in a team with a consultant specialized by lever and business model to offer a high level of expertise on by channel, whether it is Google, Facebook, LinkedIn, Amazon, TikTok, etc. Thus, each consultant operates in his field to execute a consistent global strategy.
After the analysis of the media ecosystem carried out and the adequate distribution of investments, the company offers the client a series of workshops on the implementation of optimizations: whether it is tracking, audiences, or reporting.
Junto makes it a point of honor to provide
weekly support as well as an excellent customer experience.
Junto: strategic choice?
In addition to personalized support, Junto relies on specialized recruitment.
Worthy of companies such as Google or Facebook with nearly five interviews and internal references, the company implements a process in several stages with quality collaborators: Google, Performics, the digital branch of Publicis, Pixmania, Kusmi Tea and other major players in e-commerce to name a few.
The profiles selected at the end of the recruitment process are endowed with technical and specialized skills in their field, whether it concerns media management, tracking, CRM or customer support.
Over the course of the support provided, the client has continuous monitoring and reporting on operations.
A consultant is responsible for execution, a senior consultant for strategy, the quality manager ensures the quality of deliverables as well as performance.
The growth department assesses the new needs of the client on an ongoing basis according to the growth prospects and stage of development;
it must ensure the sustainability of the company and its growth prospects.
Junto has the particularity of positioning itself as a consulting company in addition to the operational management services it offers on online media buying.
Through its desire to offer a support service, Junto supports its customers in the development of their teams and the use of marketing tools. According to an AFNIC study: nearly 60% of VSEs and SMEs do not know to date, the share of turnover generated by their website, which means that the level of expertise and the variety of senior profiles they have is generally not sufficient to achieve their potential results.
Regardless of the acquisition strategy (Google, Facebook, Youtube, Tiktok, Snapchat ...) Junto has consultants who master each of these channels and allow companies to reach more prospects and customers in the long term.
For the future, Junto wishes to broaden its field of expertise in services by developing partnerships with the most advanced tech software in order to be able to become pioneers of innovations in the tech marketing market.