Online bedding start-ups are on the rise

Why is the mattress market maintaining good momentum?

According to figures unveiled by Planetoscope, the mattress market generates annual sales of nearly 1.5 billion euros in France.

If it is also flourishing, it is above all because it is intimately linked to our comfort and our health.

For many French people, sleeping in quality bedding remains one of the best ways to guard against musculoskeletal disorders (MSDs) and to preserve the quality of their sleep.

Aware of this state of affairs, the major mattress brands are constantly innovating to offer their customers ever more efficient products adapted to their needs.

Online bedding start-ups: a booming model

If the classic bedding brands still appeal to the public, we are witnessing a remarkable growth of shops on the Web.

The history of online mattresses originated in 2012 in the USA with the initiative of the company Tuft & Needle.

Since then, the American company has made many emulations and thus confirms the growing interest of the public in the purchase of bedding accessories on the Internet.

Several figures attest to this trend.

Thus, according to the Association Pour la Literie, out of the four million mattresses sold in France in 2015, between 5 and 10% of them found buyers online.

Today, according to Les-Matelas.fr, this percentage is 8%.

While traditional consumer habits remain firmly established, the indicators nonetheless seem to be green for the online mattress market.

For many people, the main obstacle is the inability to test the mattress.

In order to overcome reluctance, several brands offer the possibility of testing their mattresses for a hundred nights as we will see below.

Who are the major players in the online mattress market?

Seduced by the possibilities offered by the sale of mattresses on the Internet, many start-ups have decided to take their chance.

Let us quote for example the American company Casper which was born in 2014. Since then, it became the world reference for the sale of bedding on the Web with more than 400,000 mattresses sold in the world.

In France, several online start-ups also seem to have a very promising future.

These include Simba, Le Matelas Français, and Tediber.

Since it was created in 2015, the latter brand has sold tens of thousands of pieces of bedding.

We can also mention the brand Emma, ​​whose mattress with high resilience foam is very successful.

Faced with the plethora of offers available on the Internet, it is not always easy to know which store to choose.

To see a little more clearly, it is wise to consult a comparison of the best mattresses online.

Why use a mattress comparator on the Internet?

Concerned about their well-being, the French invest on average between 500 and 600 euros when buying a mattress.

To enjoy bedding with the best quality / price ratio, it is recommended that you consult an online mattress comparison.

The one offered by Les-Matelas.fr, a site specializing in the sale of bedding on the Internet, makes it easy to find a mattress suited to your needs.

Internet users can quickly find out the price of each item, but also each of its technical specificities: composition (foam, springs, latex, etc.), dimensions, etc.

The Les-Matelas.fr site also provides customers with a ranking of the best mattresses.

A true guide to buying help, it provides a comprehensive review of the advantages and disadvantages for each of the products compared.

Start-ups that rely on competitive offers

By consulting a comparison of the best mattresses, it is clear that online bedding start-ups are looking to stand out from the competition.

To achieve this, they carry out various marketing operations (putting up posters in the metro, using new technologies as in the case of the connected mattress, etc.) intended to win the support of customers.

They are also counting on:

Competitive prices: many of the new start-ups appearing on the market have chosen to significantly reduce the prices of their mattresses.

To do this, they have chosen to reduce their logistics costs and favor short distribution channels.

Thus, at the Cofel brand, nearly 90% of the products manufactured in its five French factories are intended for the local market.

Interesting promotional offers: online bedding start-ups offer discount codes throughout the year that make it possible to do excellent business.

A trial period: the customer can try the mattress for a given period and ask for a refund if the item does not suit him.

With a return rate of less than 5%, the success of this formula with consumers seems well documented.

Companies that listen to their customers

The many references offered in traditional bedding stores can sometimes confuse buyers.

Aware of the problem, the players in the online mattress market are doing their utmost to simplify the consumer's life.

With online mattress comparators, finding a bedding piece that meets your expectations becomes child's play.

Online start-ups especially offer excellent value for money products that are only available on the Internet.

These are often entry-level models, or even special or limited series.

To avoid complex questions about bedding dimensions, online stores also rely on the universal mattress: a one-size-fits-all product suitable for all body types.

Appreciated for its simplicity as well as for the quality and diversity of the offer, the sale of online bedding parts is experiencing a boom.

The tempting possibilities offered by this market are encouraging more and more start-ups to embark on the adventure.