A completely revised
GQ
formula
hits
newsstands this Tuesday with three different covers to choose from.
Three incarnations of French style: designer Simon Porte Jacquemus, actor Roschdy Zem and rapper Ichon.
Set up to 36,000 copies, the men's monthly magazine of the American publisher Condé Nast hopes to stabilize its circulation, which has been almost halved in five years and has fallen by 15% over the past year.
Between 2016 and today, the title has fallen to less than 50,000 copies.
“The model is simpler, more refined. We sought to reconnect with the style of men's magazines from the golden age of the genre,
explains Olivier Lalanne, editor-in-chief for five months.
GQ had become a cultural magazine, it must become a generalist, more societal, more generous too.
"The new
GQ
, however, had to adapt its pagination to the advertising crisis, with 150 pages (or 30 less than before on average), including 18 of advertising for this number, hoping to do better
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