2020 was a mixed year to say the least on the French online advertising market.
The first six months were in the red (-8%) and the following six clearly in the green (+ 13%).
Overall, its turnover reached 6 billion euros, up 3%.
Some sections of the game have proven to be very resilient and even responsive, such as search (search engines) and social networks, while others have been affected, such as display (classic advertising and video) on web sites. information online.
Read also:
Digital advertising, the big winner of the coronavirus crisis in the United States
These are the main lessons from the e-pub Observatory, produced by Oliver Wyman, and jointly presented on Tuesday by the SRI (internet management) and Udecam (media agencies).
“3% is much lower growth than the average for previous years, which was around 13% between 2013 and 2019,”
notes Sylvia Tassan Toffola, president of SRI.
The natural growth of the market would have led to an additional 500 million euros in
This article is for subscribers only.
You have 65% left to discover.
Subscribe: 1 € the first month
Can be canceled at any time
I ENJOY IT
Already subscribed?
Log in