(ANSA) - MILAN, FEBRUARY 03 - The Covid pandemic has also hit the media & entertainment sector: in the first half of 2020 in Italy the aggregate revenues of the sector amounted to 3.9 billion, with a decrease of 10.7% compared to same period of the previous year.
This was stated by the Mediobanca Research Area report on the sector, with a reduction that mainly affects radio (-29% on the first half of 2019), followed by free-to-air TV (-14%), while pay TV remained (-0.8%). %).
The decline in revenues was mainly due to the loss of advertising revenues, which mark a reduction of 24.4% compared to the same semester 2019.
Globally, the effects of the Covid pandemic have accelerated a process that is already underway: this year the revenues from subscriptions for video on-demand will exceed those from the box office and by 2024 will be double the 'physical' ones.
In the first six months of last year as a whole, the sector of large multinationals however lost an important slice of revenues, falling to 185 billion dollars compared to 205 billion in the same period of 2019.
The report from Mediobanca
's Research Department
finally confirms that Italy has the lowest fee for public television among the major European countries, also lower than the European average (0.25 euros per day per subscriber against a European average of 0.33 euros).
According to the study, from 2015 to 2019 among the major European countries only Italy reduced the per capita rent.
(HANDLE).