The Limited Times

Now you can see non-English news...

Because of Corona: Aldi is planning a big innovation - probably a change for all customers

2021-02-05T11:37:05.900Z


The discounter's customers apparently expect a change soon in the Aldi Süd branches. This is related, among other things, to the Corona crisis.


The discounter's customers apparently expect a change soon in the Aldi Süd branches.

This is related, among other things, to the Corona crisis.

  • Aldi Süd is planning an innovation for customers in the branches.

  • It is about a new division and sorting in front of the checkout area.

  • Among other things, more disinfectants and hygiene products should be found there.

Munich - There

are a

few temptations

waiting for

customers

in the

supermarket

at the

checkout area

.

The shopping list has actually already been ticked off and the

shopping cart is

well filled - but suddenly the chocolate bar or the candy pack seem very tempting.

Chewing gum, batteries and other small items also move quickly from there onto the conveyor belt.

The

products are of

course not

randomly

placed

just before the checkout area

- they are called “

impulse items

and

have been placed there

by

supermarkets and discounters

for many years.

Aldi Süd

* is

now

planning

a change

in precisely this area

.

Big change planned in Aldi Süd branches - Corona crisis decisive for innovation

As the

discounter

told the

Lebensmittel Zeitung

, this includes, among other things, that the so-called

checkout zone in front of the cash registers

will be significantly expanded in the future.

It is true that

manufacturer

brands

and confectionery

from

Aldi * 's own brand range

should also

be given more space in this way.

But the

Corona crisis

is also crucial for the expansion of the zone:

Disinfectants

and

hygiene items such as masks and grip protection for the shopping cart

should also find their place there.

According to

Aldi

*

, this should prevent

customers

from

having

to look for items

in small areas in

front of the checkouts

in times of

Corona

*

.

The

innovation

should then allow

distance

rules to be adhered to better.

“By placing the articles in different box sizes in line with volume and demand, we can generally create space for additional articles,” the

discounter explains

.

Video: The largest "Aldi Süd" branch in the world has opened in the Ruhr area

Innovation at Aldi Süd: Purchasing behavior during the Corona crisis has changed

That decision was probably also made by

observing the buying behavior

of customers during the

Corona crisis *

.

According to the

Lebensmittel Zeitung

, the

demand for hygiene and disinfection products

has increased significantly.

In

contrast,

impulse products

such as confectionery were less and less in demand.

The new concept has already been implemented in

a

newly opened Aldi branch

in the Rhine-Main area.

According to

Aldi, the

changes can be

used in all branches.

(

nema

) (* Merkur.de is part of the Ippen-Digital network)

Aldi: More news about the discounter

Everyone knows the Aldi discounter - but who actually built the company?

The Aldi brothers Karl and Theo Albrecht * - two billionaire phantoms.

Aldi recently warned its customers about a nasty scam * - the group brand was abused by crooks.

Source: merkur

All life articles on 2021-02-05

You may like

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.