The discounter's customers apparently expect a change soon in the Aldi Süd branches.
This is related, among other things, to the Corona crisis.
Aldi Süd is planning an innovation for customers in the branches.
It is about a new division and sorting in front of the checkout area.
Among other things, more disinfectants and hygiene products should be found there.
Munich - There
are a
few temptations
waiting for
customers
in the
supermarket
at the
checkout area
.
The shopping list has actually already been ticked off and the
shopping cart is
well filled - but suddenly the chocolate bar or the candy pack seem very tempting.
Chewing gum, batteries and other small items also move quickly from there onto the conveyor belt.
The
products are of
course not
randomly
placed
just before the checkout area
- they are called “
impulse items
”
and
have been placed there
by
supermarkets and discounters
for many years.
Aldi Süd
* is
now
planning
a change
in precisely this area
.
Big change planned in Aldi Süd branches - Corona crisis decisive for innovation
As the
discounter
told the
Lebensmittel Zeitung
, this includes, among other things, that the so-called
checkout zone in front of the cash registers
will be significantly expanded in the future.
It is true that
manufacturer
brands
and confectionery
from
Aldi * 's own brand range
should also
be given more space in this way.
But the
Corona crisis
is also crucial for the expansion of the zone:
Disinfectants
and
hygiene items such as masks and grip protection for the shopping cart
should also find their place there.
According to
Aldi
*
, this should prevent
customers
from
having
to look for items
in small areas in
front of the checkouts
in times of
Corona
*
.
The
innovation
should then allow
distance
rules to be adhered to better.
“By placing the articles in different box sizes in line with volume and demand, we can generally create space for additional articles,” the
discounter explains
.
Video: The largest "Aldi Süd" branch in the world has opened in the Ruhr area
Innovation at Aldi Süd: Purchasing behavior during the Corona crisis has changed
That decision was probably also made by
observing the buying behavior
of customers during the
Corona crisis *
.
According to the
Lebensmittel Zeitung
, the
demand for hygiene and disinfection products
has increased significantly.
In
contrast,
impulse products
such as confectionery were less and less in demand.
The new concept has already been implemented in
a
newly opened Aldi branch
in the Rhine-Main area.
According to
Aldi, the
changes can be
used in all branches.
(
nema
) (* Merkur.de is part of the Ippen-Digital network)
Aldi: More news about the discounter
Everyone knows the Aldi discounter - but who actually built the company?
The Aldi brothers Karl and Theo Albrecht * - two billionaire phantoms.
Aldi recently warned its customers about a nasty scam * - the group brand was abused by crooks.