Brescia today is renewed
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From Wednesday 10 February
a 360-degree graphic restyling will involve the print edition, the website and the social profiles of the newspaper founded in 1974
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A clearer, more immediate layout, with more readable texts and colors that will characterize each thematic area.
The news will also concern the contents: Bresciaoggi will offer readers qualified and timely information throughout the territory with new pages dedicated to the hinterland and neighborhoods, giving voice to the entire province.
Local news, insights, surveys, analyzes, life stories and spaces to tell the new Brescia that is emerging.
'For over forty years Bresciaoggi has been the free voice of Brescia.
Since that first issue in 1974, the world has changed, Italy and Brescia.
As well as the way of providing information has profoundly changed -
explains Maurizio Cattaneo, director of Bresciaoggi
- Our society has become more complex, global challenges, the future for young people more uncertain.
The challenges have increased but so have the opportunities.
There are extraordinarily new paths, but there is also the risk of cultural homologation.
In this context it becomes even more important to give authoritative and above all free information.
Not biased but at the service of the reader.
This is what Brescia today wants to be, which today is growing, renewing itself but maintaining the spirit of the founders: the courage to tell the truth.
'Bresciano is a territory that is changing very quickly - adds Piergiorgio Chiarini, deputy director of Bresciaoggi - and needs authoritative information tools capable of enhancing its potential and the propensity to always seek new paths'.
A newspaper that aims to be ever closer to people, companies and their city.
The mission of Bresciaoggi which will see the daily community increasingly protagonist, also thanks to the development of social networks with ad hoc content and greater interaction.
'With the launch of the new Bresciaoggi, the interest and commitment of the Athesis publishing group towards Brescia and its province is strengthened - says Matteo Montan, CEO of the Athesis Group - and our vocation as a media company serving the territory is confirmed Lombard-Venetian.
The one between Verona and Vicenza, Mantua and Brescia constitutes an extraordinary pool of people and companies that every day we try not only to tell but also to enhance with every type of initiative, one above all the Festival of the Future which opened in Brescia. the 2020 edition.
We believe we are an indispensable voice for the general public but also for the large stakeholders in the area, and we want to continue to give their best, relying on an agile and highly motivated team that wakes up every morning and fights with the strength and enthusiasm of the little lion we have chosen as the protagonist of our launch campaign '
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The new release of the www.bresciaoggi.it site will be characterized by a better user experience with the enhancement of the video, photo and digital events sections, a site that is easier to navigate and a greater possibility of interaction for users who can move around the portal in more dynamic way and with an even higher content quality.
The restyling of the Bresciaoggi website shortly follows that of L'Arena and Il Giornale di Vicenza and completes the evolution plan of the Athesis Group publications.
The new site - designed together with AQuest, creative production & technology company of the WPP group based in Verona - features more innovative graphics, a responsive design that adapts to the size of each device and a wide palette of elements and variants, for dress up the news.
The contents, reads a note from the Group, are reorganized in order to help the reader to identify more quickly the news that interests him, thanks also to a precise use of tags and hot topics, which immediately highlight the themes of the moment.
The group's initiatives will find ample space on the site, with vertical containers, branded content and new banner formats.
The site will rely on Google AdManager, the industry's leading platform for advertising investments.
'The Bresciaoggi site - continues the note - has grown in unique users by + 30% compared to 2019 (source Google Analytics, in November 2020).
A trend also confirmed by the success of the magazine's MyDaily newsletter which, since its launch in May 2020, has an ever-increasing subscription rate every week (+ 15% in the last month)
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The launch of the new Bresciaoggi will be accompanied by a multimedia promotion campaign whose creativity was signed by the So Bright agency: the planning involves the web and social channels, out of home, visibility in large-scale distribution, press and radio channels'.
