(ANSA) - FLORENCE, 05 FEB - Also thanks to the train of the beloved Birth of Venus by Sandro Botticelli, the Uffizi surpasses the threshold of 600 thousand followers on Instagram, confirming the first Italian museum in terms of number of followers.
The 2020, explains a note from the museum, saw an increase of + 46.7% of followers over the previous year.
An increase that has allowed the Florentine museum to gain two positions in the world ranking of museums on Instagram: it now occupies the 19th position, a short distance from the Rijksmuseum (627k) and Hermitage (657k). The post that collected the most likes is the one dedicated to Botticelli's Venus on 5 November 2020, the day on which the second lockdown for museums began. The one with the most comments (3,855), the greatest number of views (455,900), with the greatest interactions (49,800), and which determined the greatest acquisition of new followers (1,111) was always the Venus, with Chiara Ferragni, published on July 17, 2020, day after the visit to the Influencer's Gallery. "Instagram, our most international social channel, with over 66% of followers from all corners of the world, confirms itself as a real window on the world for the Uffizi Galleries - comments the director of the Uffizi, Eike Schmidt -. Every day we offer an image of the collection with a text: sometimes it is a piece of literature, sometimes we propose a philosophical debate, sometimes a historical, social or artistic reflection. In this way, besides promoting the knowledge of our treasures, we want to inspire our audience to think, to converse and to see the world with different eyes . And of course to be passionate about art and culture ". (HANDLE).
