The French are already familiar with paid SVOD offers (Netflix, Amazon Prime Video, Disney +, OCS, Salto, etc.).
They will soon also be able to get used to free VOD offers but with advertising.
This is the ambition of the American media giant ViacomCBS, parent company of Paramount studios or of the MTV, Nickelodeon and Comedy Central channels, which is launching its in-house platform, Pluto TV this Monday in France.
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From this kick-off, it will offer free access to around forty themed linear channels (retro movies, comedies, series, documentaries, youth, etc.), accessible on all media, with well-known programs such as the
Plus belle la series. life
(an entire channel is dedicated to him) or
Louis la Brocante
(which made the heyday of France 3), but also children's content such as
Dora the Explorer
and
Les Tortues Ninja
, or the crazy show from the 2000s " Jackass ”.
So many productions for which Viacom holds the rights and which will be put forward to attract the public.
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