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A very important woman: Meet the director of Tiktok's fashion and beauty department
During the Corona period, the social network Tiktok has grown and now it seeks to bypass Instagram and become the most fashionable network there is.
To do so, she enlisted Sisi Wu who is in charge of the app’s fashion and beauty department.
What is she doing in this dream job?
here are the details
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Gal Slonimsky
Sunday, 07 February 2021, 01:30
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A post shared by CeCe Vu (@tamtamvu)
Everyone knows that the most fashionable social network is Instagram.
It is not by chance that fashion bloggers have transferred most of their activities to their private account.
Recently, however, more and more fashionistas are also emerging on the competing and younger social network - Tiktok.
Between teen dances and nimble recipes or dangerous challenges, one can also find fine fashion content.
The person in charge of the fashion and beauty category at Tiktok is Sisi Wu, who works day and night to make sure that the young social network beats Instagram by knockout, and becomes the most fashionable app there is.
Sisi Woo has 70,000 followers on Tiktok and 15,000 in total on Instagram, which proves well what her home field is.
She joined Tiktok in 2018, when she was still called "Musical" and started in the role of managing and building strategies for collaborations.
A year later she moved to the most coveted position - director of Tiktok's fashion and beauty department.
Yes, it turns out that there is such a thing and Sisi holds the dream job.
Her work not only sounds glamorous, but she is definitely like that.
As part of her work day, she makes contact with senior people in the fashion industry - from top designers, through magazine editors to famous dressers, and co-produces content with them, especially for their private pages.
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In an interview with the "Fashionista" website, she told how she came to this coveted role.
"Surprisingly, I did not study fashion but economics and finance," she says.
"I worked in finance for a few months until I realized this was not my way. I moved to the worlds of entertainment and culture, especially around social networking. My first job in the field was in an app that no longer exists. The first big project I did there was in New York Fashion Week in 2012. "A connection I loved between technology and fashion. I worked in a few other places until I finally got to musical. In August 2018 along with the new branding under the name Tiktok I moved to be responsible for creating collaborations. In October 2019 I moved to the current role of creating collaborations on fashion and beauty."
Her personal accounts on social media reveal the love she has learned to have for the fashion industry.
On her Instagram she looks like a top notch fashionista for everything.
You will find there photos of her from photo days, trendy outfits plus some items from top designers like Bottega Veneta, Belmain, Saint Laurent and Chanel as well as visits to glittering events, in a time when there were more, like fashion weeks and shows.
She also uploads stylish content to Tiktok, such as unboxing videos of super-branded packages, behind the scenes of her work - and a glimpse into her private life.
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A post shared by CeCe Vu (@tamtamvu)
According to her, Tiktok is a brand paradise but many of them are afraid to start.
One of its roles is to accompany brand managers and designers and help them enter the platform and learn how to produce high-quality fashion content that is different from what is displayed on Instagram.
One of the right fashionable uses of the platform according to what Sissy says is the trend that was created after Harry Styles wore a J.W. Anderson sweater.
Stiles wore the £ 1,250 cardigan to his appearance on The Today Show in February.
Some time later, into the corona closure, the tick was filled with videos of young people trying to knit a similar item of clothing.
The brand's founder, Jonathan Anderson, was enthusiastic about what was created online - and published an explanation of how to knit the sweater.
"Jay WL Anderson took advantage of a trend that blossomed on the net. He posted an explanation to the community on how to knit the cardigan themselves and the reactions were very positive," Sissy explains.
"Brands need to understand that virality is fun, but consistency is key. We're here to help brands produce content that speaks to their consumers."
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There is no doubt that the Corona closure has done something for the mischievous youth app and unfortunately is also dangerous in some cases.
Today Tiktok is already inhabited by an older audience, who mostly found themselves there after the period when he was forced to be at home doing nothing.
Tiktok is so on the rise that not just Instagram is working on their own development - called "Rails" and already active in overseas countries.
This is actually their answer to short musical videos like the ones in Tiktok.
Instagram seemed to recognize the madness and did not want to lose the audience, even the older ones, who flocked to Tiktok and therefore acted accordingly.
Sisi says they are feeling the demographic change, which makes her encourage more brands to be active there as well.
"During the closure the people had time and out of curiosity they went into ticketing - and stayed, addicted. They loved the content."
According to her, Vogue is doing a great job on the net with a variety of instructional videos and the page of Belmain, the first couture brand to join Tiktok, is one of her favorites.
She concludes the interview by saying that every fashion brand "should let its voice be heard."
"Do not be ashamed, tell your story, let people see who you are. It is always best to tell the story your way."
@cece
## throwback to Paris Fashion Week with my faves @tayhage @larsenthompson @chrisellelim?
Until next time ## tiktokfashion ## pfw ## parisfashionweek
♬ Moon (And It Went Like) - Kid Francescoli
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