In January, TikTok was the most profitable (non-gaming) app globally: it garnered nearly $ 128 million from paying users, increasing revenue 3.8x over the same period in 2020.
It is the SensorTower market analysis.
These days TikTok has been at the center of a provision of the Privacy Guarantor for the access of minors, so much so that from tomorrow 9 February the accounts will be blocked and users will have to re-enter the date of birth to continue using the app.
Returning to profits, the second most profitable app, always non-gaming, was Piccoma, a Japanese manga subscription service (it earned 96 million dollars in January 2021);
YouTube, Tinder and Tencent Video follow in the list.
TikTok owned by the Chinese company ByteDance, is widely used by teenagers to share short music videos and also for hashtag challenges, themed online competitions.
Big brands manage to reach an audience that is difficult to intercept, ranging from 18 to 25 years.
The measure taken by TikTok, which comes into operation from tomorrow, is only the first of a series undertaken to meet the objections of the Italian Privacy Guarantor, in order to prevent access to children under 13.