Will Apple have to suspend the entry into force in France of its tool to regulate the collection of data on iPhone?
This is what digital advertising players are hoping for, gathered under the banner of the professional associations Interactive Advertising Bureau (IAB France), Mobile Marketing Association France (MMAF), Syndicat des Régies internet (SRI) and Udecam.
The latter filed a complaint at the end of October against Apple with the Competition Authority, and are awaiting the implementation of protective measures.
The two parties have an appointment with the competition police on Wednesday to present their views and answer questions from the college.
The latter should postpone his decision in the coming weeks.
Read also:
Apple and Facebook, from enmity to war
The advertising world has App Tracking Transparency (ATT) in its sights, which should come into effect in early spring.
With this feature, iPhone users will have to choose, app by app, if they allow them to
This article is for subscribers only.
You have 79% left to discover.
Subscribe: 1 € the first month
Can be canceled at any time
I ENJOY IT
Already subscribed?
Log in