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Huge change at Aldi: Corona provides a new system at the discounter - conversion for customers

2021-02-09T15:49:31.024Z


At the discounter Aldi, the corona pandemic is causing a significant change. Customers have to adapt.


At the discounter Aldi, the corona pandemic is causing a significant change.

Customers have to adapt.

Munich - The shopping experience has completely changed in the last year due to Corona.

In addition to the mask requirement and the AHA rules, the purchasing behavior of customers is also changing.

Some want to spend so little time in the supermarkets in order not to expose themselves to the risk of infection and only pack what they need.

The classic stroll and to be inspired by the products seem to have decreased for some citizens.

Aldi: huge change at discounters due to Corona

The corona pandemic also has an impact on the so-called impulse products that are sold on the shelves directly in front of the cash register.

Apparently, the typical products that can be found there at Aldi Süd, such as chocolate and chewing gum, are now bought much less often.

Therefore, customers can look forward to some changes in the checkout zone soon.

Aldi confirmed this to the 

Lebensmittel Zeitung.

For this reason, the goods should be rearranged in front of the checkout and given more space, which will also significantly expand the range.

In addition to chocolate and the like, customers will soon find an expanded range of disinfectants and hygiene articles such as masks here.

Since these are now more in demand.

The improved checkout area can already be seen in a recently opened branch in the Rhine-Main area.

According to Aldi, however, it is a general optimization that can be used in all branches.

Aldi would like to create more space in front of the cash register - new customer needs due to Corona

As Aldi emphasizes, these changes were made because of new customer needs during the corona pandemic.

“By placing the items in different box sizes in line with volume and demand, we can generally create space for additional items,” it says.

So more space should be created for the products so that customers no longer have to search for the items in the smallest of spaces.

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(md)

Source: merkur

All life articles on 2021-02-09

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