The strong demand for information generated by the health crisis since last year is definitely having an accelerating effect on the digitization of press brands.
According to the ACPM, which certifies their figures, all newspapers and magazines took advantage of the confinement context in 2020 to greatly increase their digital distribution.
Thus, on all channels (physical and digital), all the titles measured saw their circulation limit their decline to 1.5%, thanks to online distribution which jumped at the same time by 34.3% .
PDF versions of dailies or magazines ultimately accounted for 18.5% of publisher sales last year.
A very significant level now.
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The health crisis is accelerating the digital transformation of press brands
"These performances are the result of a formidable digitization policy carried out by a good number of publishers but also by the combined efforts of the entire industry to serve its readers with their content, despite the circumstances and whatever the medium. ,
underlines Jean-Paul Dietsch,
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