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Nice-Matin inaugurates a new formula

2021-02-12T19:37:33.638Z


Xavier Niel's daily life forges links with La Provence by Bernard Tapie. Now owned by Xavier Niel, the Nice-Matin Group is emerging from a year of profound changes driven by its new owner which are reflected this Saturday in the release of a new formula. A light, simplified heading (with sport at the end of the journal) and above all a new central notebook of sixteen thematic pages (“History and heritage” on Saturday, “Gastronomy” on Thursday, “Kids” on Wednesday…)… “A


Now owned by Xavier Niel, the Nice-Matin Group is emerging from a year of profound changes driven by its new owner which are reflected this Saturday in the release of a new formula.

A light, simplified heading (with sport at the end of the journal) and above all a new central notebook of sixteen thematic pages (“History and heritage” on Saturday, “Gastronomy” on Thursday, “Kids” on Wednesday…)…

“A space breathing space to take the field with a somewhat anxiety-provoking news ”,

explains Denis Carreaux, editorial director of the Nice-Matin Group (

Nice-Matin

,

Var-Matin

,

Monaco-Matin

).

The French Riviera title clearly wants to move upmarket, the pagination having increased by eight pages in one year.

A more magazine approach

The two confinements of 2020 led to the shutdown of the two lifestyle magazines

Week-end

and

Nous

and to the launch of adapted offers which largely inspired this new editorial offer,

"more demanding in substance, more angled, with enriched formats",

details Denis Carreaux.

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Source: lefigaro

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