The suspense is at its peak.
But while the artists present at the Seine Musicale in Boulogne-Billancourt were patiently waiting in the lodge for the results of this 36th edition of the Victoires de la Musique, one of them is already guaranteed to leave with a trophy.
Only named in the category of "
most streamed title
", rapper Gradur opens the list with
Do not come back that
he signs alongside Heuss L'Enfoiré.
Between December 1, 2019 and November 30, 2020, the song recorded nearly 101,060,557 streams on on-demand listening platforms.
Read also: The tears of Birkin, Biolay, Nakamura… Follow the evening and discover the winners of the Victoires de la Musique
To celebrate this victory, Gradur will perform in front of a room without an audience, Covid obliges, but prepares viewers for a surprise.
This one should ask one of the presenters to join him on stage for a memorable duet.
During an interview with
Figaro
, Stéphane Bern, who co-hosts the evening with Laury Thilleman, confided in speaking of his partner: “
She is a great presenter and she has an advantage over me, she sings very well, even if Gradur and Heuss l'Enfoiré asked me for a featuring ... I did not understand everything I said, but I said it!
"
New mode of consumption
This new category, entitled Victory of the most streamed title, was added this year to better respond to new modes of music consumption, since the 2000s. Representing around 60% of the market, as Romain Vivien, president of the Victories, reminded us. at the microphone of Europe 1, a section dedicated to streaming was obvious to launch this next very special edition.
"We also see that the artists who do very well in streaming are for a lot of urban music,
" he continued
.
They have been able to develop a relationship with their fans, they produce a lot, but these are not necessarily the ones we see in traditional media.
We tell them that they totally have their place at the Victoires de la musique. ”
To read also: The Victories of music on France 2 put to the test of reality
Marked both by the pandemic and by the crisis in the music sector, the 2021 Victoires de la Musique will nevertheless receive renowned artists this year, such as Benjamin Biolay, nominated three times for the male artist, the album of the year and the best original song.
Julien Doré, Christine and the Queens and Woodkid share the best audiovisual creation section.
The edition also celebrates Jane Birkin, who will receive a Victoire d'honneur from Jean-Louis Aubert, himself Honorary President.
The evening is broadcast live from 9 p.m. on France 2, from the Salle de la Seine Musicale in Boulogne-Billancourt.
