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TikTok, from meme to record label

2021-02-13T14:40:22.316Z


In three years of life, the application has reached 800 million users and has become an effective platform to launch anonymous artists to stardom. A Scottish postman hired by Universal is one of the latest examples


From left, rapper Doja Cat and TikTok stars Nathan Evans and Nathan Apodaca.

This is the story of Nathan Evans, a young Scotsman who until December was a postman.

He had been posting to his TikTok account for months, until it occurred to him to upload an old seafaring song,

The Wellerman

.

In a few days, thanks to the TikTok duet option that allows users to sing or react to videos of other

tiktokers

, their interpretation ...

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Source: elparis

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