“People often think of it as pizza!
Zoulliart, 24, laughs as he walks into his studio in Levallois-Perret with his arms loaded with rectangular boxes.
In the packaging are actually neatly arranged "numbered and signed" prints of his paintings "Lion" and "Black Lion", ready to be delivered to their buyers.
“You can see that the work has been personalized by hand, because there is paint on it.
», Explains the young artist.
His ambition?
“Make the product accessible, without necessarily slashing prices”.
These two limited series of fifty copies each were for example sold at 198 € each on its website.
"I wanted to be accessible to all the people who asked me for my prices and so that they could get hold of a work", underlines Zoulliart.
Because the young artist, who has painted numerous portraits of stars, including Mike Tyson, Pink, Cyril Hanouna and Nabilla, usually sells his works for around € 8,000.
Faced with the success of the sales, he decided to drop off the productions directly to his customers on board a van.
"When I saw so many orders (for his December series, Editor's note), I said to myself that I had to go and meet these people, especially since we are in a difficult period."
"You make art accessible"
After a first operation in December, during which he delivered more than 400 customers throughout France, Zoulliart wanted to repeat the experience, this time at the wheel of his Fiat 500, repainted by him.
At the end of January, he delivered sixteen of the hundred buyers of his creations.
" It's incredible !
enthuses David, an IT engineer who works in Paris.
It is rare to be able to meet an artist and to be able to approach him closely ”, continues this IT project manager.
“Inside, I'm bubbling, it gives me great pleasure!
», Explains Kady, salesperson, who came down to the foot of her building with her 8 month old baby in her arm to meet the artist.
“I never bought actual art, but what you do, I love it!
She smiles under her mask.
“The advantage is that you make it accessible to people like me.
“Faced with the success of these deliveries, the young Zoulliart promises to renew the operation.
