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“Local food” - the discounter is following suit and changing its product range

2021-02-15T11:37:12.099Z


The discounter giant Aldi Süd is expanding its regional range of baked goods. In the course of the corona pandemic, Aldi is probably also adjusting the checkout area.


The discounter giant Aldi Süd is expanding its regional range of baked goods.

In the course of the corona pandemic, Aldi is probably also adjusting the checkout area.

  • Aldi Süd is strengthening its cooperation with regional bakers - over 1000 branches offer baked goods from local manufacturers.

  • The discounter is probably converting the checkout area and wants to meet the needs of customers during the corona pandemic.

  • Edeka ousted Aldi from number one in the supermarket popularity ranking.

Mühlheim ad Ruhr - As the discounter giant Aldi Süd reports, the supermarket chain is expanding its cooperation with regional bakeries.

According to its own statements, the group reacts to the wishes of customers who “value healthy, high-quality and sustainable nutrition,” says Svenja Özen, Corporate Buying Director at Aldi Süd.

More than 1000 branches are already working with 44 local bakeries that fill the baked goods shelf with their products.

With the cooperation, the discounter is jumping on the trend towards regional foods: “In addition, it is not just since the corona pandemic that our customers have been placing more value on healthy, high-quality and sustainable nutrition.

Regional products that reach our branches over short distances are gaining in importance.

We support this trend, ”the company says.

With this, the company could, among other things, respond to a survey clap from 2020.

Aldi is falling in favor of customers - Edeka more popular than the discount giant

According to a study, Aldi had been ousted from the popularity throne with customers.

The competitor in first place: Edeka.

According to the 11th Central German Brand Study (MDM) 2020 by

MDR

 Media GmbH

, Edeka had taken

the lead in the most popular supermarkets in Germany.

Aldi Süd and Aldi Nord counted together moved up to second place.

The study shows that customers value sustainability and environmental awareness when shopping - which in demand often goes hand in hand with a concentration on regional offers.

For several years now, Edeka has been promoting its products with a regional focus.

Now Aldi seems to follow suit.

The bakeries that cooperate with Aldi are hoping for new customers because they can also offer their products outside of their bakeries.

The cooperation with regional bakeries marks the turning point in the relationship between Aldi and the bakery industry.

In 2015, the parties faced each other in court to argue about the term “baking”.

The central association of the German bakery trade defended itself against the claim that the bakery machines of the discounter actually "bake".

At that time, the court was unable to find a result, as both parties declared the dispute to be settled.

Aldi is probably converting cash registers due to the corona pandemic

But changes are not only pending for Aldi in the baking rule.

As

reported by RUHR24.de

*, the group is rebuilding the checkout area.

If the discounter currently mainly offers so-called “impulse products” such as sweets and chewing gum, these should give way to disinfectants and hygiene products in the “whining zone” in the future.

With the change, Aldi is probably responding to the needs of customers, which changed during the corona pandemic.

As the

food

newspaper also writes, with the changeover, the discounter giant is creating more space for other products and easing the narrow checkout areas.

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(

jjf

) *

Merkur.de and RUHR24.de are part of the nationwide Ippen digital editorial network

.

Source: merkur

All life articles on 2021-02-15

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