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Ranking lists price-performance winners: Discount chain makes the race - disappointment for Amazon

2021-02-15T12:31:46.829Z

A British polling institute had brands rated for a year in a survey. In Germany, a food discounter did particularly well.



A British polling institute had brands rated for a year in a survey.

In Germany, a food discounter did particularly well.

  • YouGov is a publicly traded UK market and opinion research company.

  • One of the founders is Nadhim Zahawi, who has been a member of the British House of Commons for the Tories since 2010.

  • The discounter Aldi ranks first among the top 10 price-performance winners in a current survey.

Essen / Cologne - Aldi won the race.

In the annual survey by the British market and opinion research institute YouGov in cooperation with

Handelsblatt

, the discount chain took first place - customers find the food retailer to be particularly cheap.

Aldi is thus at the top of the price-performance ranking in Germany for 2021.

And for the first time since 2016.

Aldi wins price-performance ranking - opinion research institute YouGov publishes results

YouGov BrandIndex reportedly carried out a survey of the top 5 brands from 36 categories between January 1, 2020 and December 31, 2020.

Over 900,000 online interviews took place.

These are representative of people over the age of 18, writes the opinion research institute with headquarters in London and Germany-based in Cologne on its website.

A total of 1300 brands were rated.

Among these brands, Aldi came first in the overall price-performance ranking.

The drugstore chain dm is in second place, followed by the discounter Lidl.

As the business newspaper

Handelsblatt

writes, it is mainly large companies that consumers in times of the corona pandemic attest a good price-performance ratio.

"Large companies have it easier in a crisis", quoted the

Handelsblatt

Felix Leiendecker, Head of Products Team Dach at Yougov.

"They can absorb additional work better than small companies because they have more capacity for it."

Top 10 price-performance winners in a recent survey - Aldi is rated the best overall by consumers

The top 10 price-performance winners of the survey are listed as follows.

The rating scale ranges from minus 100 to plus 100.

  • 1st place: Aldi - 58.4 points

  • 2nd place: dm - 56 points

  • 3rd place: Lidl - 54 points

  • 4th place: Deichmann - 51 points

  • 5th place: Balea - 50.4 points

  • 6th place: Ebay classifieds - 48.1 points

  • 7th place: Rossmann - 47.7 points

  • 8th place: Ikea - 45.3 points

  • 9th place: Amazon - 43.7 points

  • 10th place: think with you - 43.2 points

Overall, the ranking is divided into different categories.

These include the following: Food & Gastronomy, Non-Food, Retail, Tourism, Portals, Automotive and Logistics, Service Providers and Portals.

The top 5 brands in the ranking within a product category receive a communication seal from the

Handelsblatt

.

In the survey of people in Germany, according to the information, for example, questions were asked about which brand stands for a good price-performance ratio.

(aka)

The aid organization Oxfam has published a "toggle list" intended to show unfair contracts between German supermarkets and their suppliers.

Aldi and Lidl can also be found in the rating.

Source: merkur

All life articles on 2021-02-15

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