Between talent and startup, with the Venetian pride to be exported also to the world starting from Vicenza.
Jacopo Da Riva and Giulia De Rossi are the two young protagonists of the fifth episode of the Growing Together series, the DAZN project born in collaboration with BKT and supported by Havas Media that tells the cities of the cadet championship between football and innovation in the territory.
In the fifth episode we go to Vicenza, to discover the stories of the two protagonists: on the one hand the growth of the 20-year-old midfielder of the red and white (on loan from Atalanta), on the other the entrepreneurial adventure of the founder of NaZeNa, a startup that deals with the recycling of textile material.
Between the streets of the city of Palladio and cod ("I can't wait to go back to eat it with friends", says Da Riva), the two experiences intertwine, with Jacopo (born in Montebelluna and raised in Atalanta) who aims to return to Serie A and the Champions League after her debut last season, while Giulia, who has recently become a mother, after her studies in London returned to Vicenza to launch her startup.
“I am my model of inspiration myself, I am happy with the courage I had in giving up my permanent job to start my adventure with NaZeNa - she says -.
The name refers to a Japanese word that means 'why not?', Which is what I told myself at the beginning ”.
NaZeNa's goal is to recover textile waste by transforming them into durable products, from wine bottle containers to furnishing products such as chairs and furniture.
“I discovered that the fashion industry is one of the most polluting, 85% of waste is thrown into landfills, creating climate problems.
So I wondered if there was a way to recover the waste, I tried to create a material from these products and it works ”, explains Giulia.
At the center there is also the Vicenza Elevator Hub, led by Matteo Pozzi, a reality rooted in the province but with an international vision, where several innovative companies in the area are hosted to help them grow, including NaZeNa.
“Happy island where companies can collaborate”, says Pozzi.
Veneto always remains at the center, but with an international outlook: the goal that both Jacopo Da Riva and Giulia De Rossi set themselves is not only "growing together", but also "making our fellow Veneto countrymen proud all over the world" , between the field and startup.
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