Lourdes 'Lola' Leon is the new face of Marc Jacobs. Madonna's 24 / year old daughter was in fact chosen as testimonial for the Spring 2021 campaign, which celebrates, according to the American brand, 'eclecticism and individualism'.
Also according to a statement by Marc Jacobs, the choice of Lourdes was natural given the long-standing bond between the designer and his mother, Madonna.
"Lola was a natural choice as the face of the campaign - we read - as it sums up the youthful spirit and an absolute sense of individualism that is central to this younger expression of the brand".
Before joining MJ, the young woman posed for the Juicy Couture underwear campaign with Ashley Graham and was the muse of Jean Paul Gaultier as well as the face of the Supreme capsule collection.
