When you think of the big players in video streaming, the names Netflix, Disney + and Amazon Prime Video immediately come to mind.
But another company has established itself as a heavyweight in North America: Roku.
Both distributor of market video offers and publisher of its own streaming service, Roku surprised Wall Street by posting better-than-expected financial results.
Its annual revenue jumped 58% in 2020 to $ 1.7 billion.
Its net profit is negative, but the company nonetheless recorded a net profit of $ 65 million between October and December.
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Roku, the transformation of the video streaming pioneer
Unknown in France, Roku is a strong brand for North American consumers.
It markets connected televisions on its behalf (Roku TVs, manufactured under a white label by third parties), which hold a 38% market share in the United States ahead of connected televisions from Samsung or LG.
Roku also dominates the market for connected, plug-in boxes
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