No prosciutto, no salami and no cheese: after the chocolate pizza, Dr.
Oetker is bringing a new frozen product to the supermarket - and wants to make certain customers happy with it.
Bielefeld - In many households it regularly ends up in the oven - because especially when things have to go quickly, pizza from the freezer shelf is very popular with Germans.
With his fixed alternative to the Italian classic,
Dr.
Oetker
to this day one of the market leaders in the field of "TKP" - with the "Pizza alla Romana" the traditional German company finally brought the first of its kind to supermarkets in 1970.
Within five years, the company developed its product from a filled raw dough in the aluminum tray to the yeast dough pizza that we know today and bake directly on the tray.
To date, their success has been unbroken: Almost every group that is represented in the freezer aisle also has pizzas in its range - so the choice for customers at Edeka *, Rewe * & Co. is almost endless.
Whether crispy or soft edges, lavish or subtly topped, with ham and salami or vegetarian - almost everyone will find something here.
Nearly.
Because vegans have often been left behind when it comes to frozen pizza.
The reason: The pizza product has to do without cheese.
This is how Dr.
Oetker is now working on a new version of its
"Ristorante"
, which
should be available in supermarkets as
early
as March 2021
.
The CPM market is so hotly contested that the long-established company from Bielefeld recently launched a real novelty: the chocolate pizza.
There was a lot of hype about this unusual creation, but the sweet pizza did not seem to be very well received.
After the initial hype subsided, it disappeared relatively quickly from the freezer.
Now Dr.
Instead, Oetker got off to a flying start with its customers' first vegan pizza.
“Margherita Pomodori” is the
name of the pilot project, “which is suitable for everyone who
needs or
wants to eat
free of animal ingredients
”, says the pizza giant.
Video: 2017 brings Dr.
Oetker launched his chocolate pizza - but "Dolce al Cioccolato" flopped
"Since up to now only real cheese such as mozzarella, Edam or Gouda has been used in our frozen pizzas, the search for an alternative that tastes the same was the greatest challenge," explains Insa Parkan, pizza product developer at Dr.
Oetker.
"With a
recipe based on coconut oil
, we have found a high-quality substitute for cheese," Parkan continued in the press release.
No prosciutto, no salami and no cheese - and yet the taste experience should convince pizza fans with the spicy cheese alternative, as well as cocktail tomatoes, marinated tomato pieces and herb pesto.
Vegan pizza from Dr.
Oetker lets Twitter discuss
With his new product, Dr.
But Oetker is not exactly a pioneer: Not many, but some other manufacturers have had vegan frozen pizzas in their range for years.
Nevertheless, the group proudly announces its good news
on
- the users, however, react with mixed feelings to the novelty.
"About time!", Comments one Twitter user, while another is happy for a friend: "Well, my roommate can finally buy a decent frozen pizza."
How do you recognize a vegan pizza?
We'll tell you about it here: https://t.co/sQ5Ddo18dn pic.twitter.com/ebjs980USE
- Dr.
Oetker Pizza DE (@DrOetkerPizzaDE) February 11, 2021
Many - presumably non-vegan - users suspect that the cheese alternative is “analog cheese” and are particularly bothered by the price of the new “Ristorante” pizza.
With
It is 3.29 euros more expensive than all other pizzas in the range, which cost between 2.50 and 2.80 euros on average.
One user cynically comments: "Contents and packaging taste identical!" - without even having tried the pizza beforehand.
Nevertheless, despite the price he wants to give her a chance.
Otherwise, although many vegans on Twitter are enthusiastic about the news and think that it is the right step, they are already looking for other toppings: "And now one more with spinach and not like everyone else with stupid muddy tomato," comments one user , while another one after this “good start” is the Dr.
Oetker wants “Pizza Pasta” as a vegan variant.
Calls for a
gluten-free pizza
are also loud on Twitter - according to Dr.
Oetker probably already before the next challenge.
(cos) * Merkur.de is part of the nationwide Ippen-Digital network.
