And if the symbol of rediscovered freedom, renewed ties and the great post-Covid party that awaits us was a bottle of Armand de Brignac, or rather “Ace of Spades”, as it is called in clubs of the?
With the acquisition of a 50% stake by Moët Hennessy (LVMH group) in Jay-Z's champagne brand, the ultra-bling label continues to climb as surely as bubbles rise in a crystal cup.
Admittedly, 230 euros the entry-level bottle, it's madness.
But, damn it, it's Jay-Z's champagne!
So, do we turn up the volume?
Read also:
Our list of champagnes at the best value for money
The story of this keel which opens up the wallets begins in November 2014. The American rapper, also a formidable businessman - his fortune is estimated at 1 billion dollars by
Forbes
-, bursts into the village of Chigny -les-Roses (Marne), in Champagne.
Comments are rife.
For some, it will settle in the house of the Cattier family, the winemakers and producers of Armand.
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