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"We are friends who talk about everything. Irina is like my little sister" - Walla! Fashion

2021-02-23T05:13:22.225Z


Mimi Luzon has teamed up with Irina Shake, Kim Kardashian has already uploaded the sensual case to the story and the Hadid sisters are taking a closer look at the next thing.


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"We are friends who talk about everything. Irina is like my little sister"

Mimi Luzon has teamed up with Irina Shake, Kim Kardashian has already uploaded the sensual case to the story and the Hadid sisters are taking a closer look at the next thing.

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  • Irina Shayk

  • Mimi Luzon

Lehi Atar Bachar

Tuesday, 23 February 2021, 06:50

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It was Irina's need that led to the golden collaboration for the lips (Photo: Rowan Piper)

"The beloved cosmetologist in Hollywood," was the opening article that reviewed the collaboration between supermodel Irina Sheik and

Mimi Luzon

in Forbes magazine this weekend. Teitel is a significant figure for the 55-year-old Luzon from Petah Tikva. Few stars, from the Hadid sisters to Chiara Franny, but the collaboration with Shake (35) jumps her to the major leagues.



Irina, one of the most fashionable stars in recent years, who takes care to demonstrate meticulous street style on the streets of New York, has been treated for five years under the hands of Mimi Luzon.

It can be said that it is not a 'Big Deal', but when you are a star of this magnitude, with a well-known obsession with cultivation and the world in the palm of your hand - it is impressive to know that this is the choice.



Why lips?


"He has a personality with Irina and his lips," Luzon says in an interview with Walla!

Fashion.

"On a red carpet it usually looks natural to the lips and it is important that they look healthy, full and beautiful. A year and a half ago we started talking about a dedicated lip product, she offered the gold mask and I told her it was not enough. We managed to bring a product that combines a mask and gold.

Petach Tikva to Hollywood.

Mimi Luzon on the new collaboration with Irina Sheik (Photo: Yaniv Edri)

When you say 'we succeeded' does it mean that Irina is a full partner in the project?


"I did not work alone on the product and put Irina's name on it. It is a full partnership. It sets many parameters and nothing passes without her saying whether it suits her or not. From the quality of the product to the approval of the campaign's photos."



How close is your relationship?


"We have been selling for five years and have become companies. Irina loves cosmetics, invests in her skin and understands that it is her greatest asset."



She's sending you pictures of the girl?

Are you talking about ex Bradley Cooper?


"Look, we're friends talking about everything. Friendship friends. It's not just facials. It's true she's twenty years younger than me but it feels like she's my little sister."

"We are friends who talk about everything. Irina is like my little sister" (Photo: Official website, official Instagram from Mimi Luzon)

Luzon exudes restraint.

Despite the sensual images of the smoothie with the gold lip mask that are already appearing in the beauty sections around the world, with Luzon's name hovering over her, she is already on the next step, but is in no hurry to draw conclusions and come out with bombastic statements.

"We're only two weeks from the launch, so I'm waiting to see how it works. There are some girls I would be happy to do more collaborations with and maybe later there will be a different idea, for the younger ones.

Now I am testing new products and there are some of the 'top' they got to experience at home like the Hadid and Kiara sisters.

There are some other amendments but in the end it will come. "



Exciting to see Kim Kardashian opens up your package? Still has brand Beauty of its own to promote.


" Let's say that day I got to do sports at five thirty in the morning, I was on the treadmill, I opened the historic and at the moment is over The training.

I woke everyone up at home from the excitement, it was crazy.

The product went from Petah Tikva to Kim Kardashian home.

I also know that Irina has already talked to Kim and Kim told her that she completely intends to try the product. "

Is it just beautiful?

Gold stimulates blood circulation, the night mask helps wrinkles (Photo: Rowan Piper)

The gold mask that has become Luzon's trademark has been adapted for a lip mask (NIS 429) in accordance with Shake's requirements, and these are two steps that should lead to the desired result.

A night mask for lip care for daily use that helps wrinkles and firming with a combination of acid and coconut extracts, with a gold mask that stimulates blood circulation, helps produce collagen and gives the lips a more puffy look.



I have to ask for a moment - is there a chance that the photogenicity of these masks affects the quality?


"The whole Golden Mask thing didn't come from a place of visibility at all. In September 2016 at Fashion Week in New York, when I put the mask on a model, only then did I realize the hysteria. I'm Old Fashion, I have a social media girl, is that the mask also Instagram? Fun for us! "It comes from the benefits of gold proper. It is 24 karat gold, it is not some copper alloy. Hence the high price of the products because it is really related to the gold fluctuations in the world."



Did you feel a decline in the Corona period in sales of cosmetics?

Your products are not the cheapest in the local market.


"I must say that during the Corona period the awareness is higher than ever. Not many came to the clinic because of the closures, so the products actually worked great. I made face time calls to my clients with an explanation of how to apply and use the products. "A fair price and there is also the big gold mask that can suffice for 20 treatments. There is an increase in sales of products in both the chains and clinics I work with around the world. The Corona has opened a market of home treatments, everyone wants something at home that they can do themselves."

"Our gold is 24 carats, the price also relies on the world's gold fluctuations" (Photo: PR abroad)

How did Irina really manage to do facials this year?

Did you meet?


"The last time we met was at Fashion Week in London and Paris. I came back on 29.2.20 and since then everything has closed. I explained to her from a distance what to do. We have a device that will be out soon for home treatment I sent her and the rest I put her away. This collaboration was also on the sign. far away.

I guess she also goes there for body treatments at beauticians, but I understood from her that she opened a mini spa at home and she really insists on treatments. "



In a recent Vogue interview Irina said she rubs her face with an ice cube. Your recommendation?


" Look, I told her to put Spoons, she decided a cube.

I am very much in favor of using the facial skin in cold preparations, even keeping the products in the refrigerator.

To be precise - she starts the morning with half a glass of water with lemon and an ice cube in front.

That's the routine. "

More on Walla!

NEWS

All the beauty in her: Irina Shake's guru reveals the secrets of grooming

To the full article

Start the morning with a glass of water and lemon and an ice cube in front.

The Secrets of Irina Shake (Photo: Rowan Piper)

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Source: walla

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