Publishers around the world have their eyes riveted on the bitter battle the Australian press is waging against Google and Facebook over the issue of fair remuneration for their content.
And for once, the press seems to be winning the game!
How could a small country of 25 million inhabitants bend the two global digital giants?
We can usefully draw four lessons from this victory.
Previous fights
The first is that we must always capitalize on previous fights.
In 2014, Spain was the first country to try to stand up against the looting of press content by social networks.
But Google shut down its news service and Madrid had to fold.
Europe has drawn a conclusion: we must support publishers by passing a law.
Backed by a European directive on copyright and neighboring rights, France took up the torch in the summer of 2019, leading a politico-judicial guerrilla war that lasted a year.
She ended up getting licensing deals
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