Born in Sweden, the audio streaming platform Spotify continues to conquer the world.
"We're looking to reach over a million new users,"
Alex Norström, the firm's freemium content manager, said Monday.
How to reach them?
By developing in more than eighty countries, mainly in Africa and Asia.
The group will therefore seek to reach users in Kenya, Côte d'Ivoire and even Rwanda.
A potential pool that would be added to the 345 million users already acquired.
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To reach these new audiences, the app must undergo model changes.
This development involves diversifying subscription prices to adapt to local markets.
In France, a subscription costs an average of $ 10.85, but thanks to the Spotify Mini offer, Indian or African users only pay $ 1.58 per month.
The company is also trying to adapt to material differences by offering a "light" version of its
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