(ANSA) - ROME, FEBRUARY 23 - The head of the Cherokee has asked the Stellantis group, the result of the merger between Fiat-Chrysler and the French group Psa, to no longer use the name of their tribe for its most famous model of Jeep and to start a dialogue on the theme of cultural appropriation.
"I think the time has come for companies and teams to stop using Native American names, images and mascots," said Chuck Hoskin Jr. "I'm sure intentions are good but we don't honor having our name pinned on a car license plate. ", has explained.
Jeep launched its first 4X4 model in 1974. The name Cherokee was not used for several years and then revived in 2013. After a series of controversies and accusations of racism, the recent Washington football team, i'Redkskins', and Cleveland baseball, the 'Indians' changed their names out of respect for the Native American tribes.