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Success of "WandaVision": will Disney + dethrone Netflix?

2021-02-25T18:19:46.908Z


The series derived from the Avengers saga is a hit the world over and allows Disney + to be at the top. Decryption.


And to think that there is still little, she was only a secondary character of the saga "Avengers" in the cinema.

But since the “WandaVision” series was launched on Disney + on January 14, Wanda Maximoff, aka the Scarlet Witch, who constantly oscillates between good and evil, has become the world series superheroine with her sitcom where she brings back her dead companion, Vision, in a sort of parallel universe ...

In the absence of figures communicated by the platform, the analysis firm Parrot Analytics has just, by crossing several data, to announce that “WandaVision” has been since its launch the most watched series in the world.

In France, it has not left the top of our BetaSeries ranking since mid-January.

A phenomenal success due to several parameters.

For lack of films, we devour series

We have not necessarily measured how much the series was awaited by tens of millions of fans around the world.

Because Wanda is part of the Marvel saga "Avengers", whose latest opus to date in the cinema, "Avengers Endgame", holds since 2019 the title of film the most seen in the history of cinema, with 2, 797 billion dollars global revenue.

And since then, nothing has happened: the film concluded phase 3 of the "MCU" (the "Marvel Cinematic Universe"), and with the pandemic, several phase 4 films, like "Black Widow", had to be staggered.

It is therefore up to Wanda to inaugurate this new part of a “multiverse” where the characters interact in a multitude of alternative dimensions.

The beloved witch of Marvel fans

“WandaVision” is helping to rehabilitate a heroine that was featured in the original Marvel comics, but neglected in the movies.

The interpreter - much appreciated by the spectators - of Wanda, Elizabeth Olsen, herself told us that she found that her character was "not exploited enough".

"Wanda is a very strong character and she represents everything that revolves around magic, a very important element in comics but little used so far in films", analyzes Sylvain Moriame, a big fan and specialist who analyzes the stories in 30-minute videos on his YouTube channel “Captain Popcorn”.

The arrival of the series on Disney + therefore satisfies fans around the world.

A cleverly distilled suspense

Disney + has made the very strategic choice not to launch the entire series at once, but to broadcast only one episode per week.

Frustrating for fans of "binge watching", but ... "At first, it drove me crazy, but I got used to it, and now, the episode of Wanda is my blanket on Friday", confesses Lisa, 17 years.

Like her, many of them are watching the story's evolutions, generating thousands of Tweets like this: "I'm impatiently awaiting the episode of #WandaVision, too many questions are crossing my mind."

It was her every time.

🐇⠀ Watch



episode 7 of #WandaVision streaming on #DisneyPlus and don't miss the arrival of episode 8 tomorrow.

pic.twitter.com/eTJiKvqD3P

- Disney + FR (@DisneyPlusFR) February 25, 2021

Because any new episode learns a little more about the future of the MCU, while opening up new mysteries: “Of course, there is the torment of waiting, but it's an excellent choice if we place ourselves from the point of view of the fans, details Sylvain Moriame.

Because each episode lends itself to many theories, like those I echo every week… From a marketing point of view, it's very clever.

"

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So clever that specialists see in “WandaVision” the one that will have inaugurated a system that could “bring down” Netflix.

Because this allows Disney + to keep its subscribers, who will not experience a break: after “WandaVision”, two new Marvel series will immediately follow one another.

Always at the rate of a weekly episode ...

“WandaVision”

, American series by Jac Schaeffer and Kevin Feige (2020), with Elizabeth Olsen, Paul Bettany… Episode 8/9 this Friday.

Disney +.

Source: leparis

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