The Sanremo effect, the Italian song festival starting on March 2, also breaks through at the table, where many food and wine specialties invite you to a multisensory journey to evoke, mostly forced by the pandemic in the home, a stop in the cellar or in a local.
For example, the Tuscan winery Banfi marries figurative arts and music in the project, in its fourth edition, of La Pettegola with an author label.
A Vermentino, produced since 2012, which has a Limited Edition version, in 15 thousand bottles, with a "dress" reinterpreted by an artist.
This year for the first time, a woman: Elena Salmistraro.
designer and artist who lives and works in Milan and who has created a label that can be watched and listened to through a Spotify playlist.
"Versati - is the invitation of the artist appointed in 2107 by the Ministry of Foreign Affairs, ambassador of Italian design in the world - a glass of Pettegola, a wine with a label inspired by a bird that lives along the Maremma coast, get comfortable and enter the musical mood and in nature thanks to the verse of this bird that I imagined to be crafty and singing. The song of the Redshank thus becomes the perfect soundtrack to spend a cheerful evening in company while enjoying a glass of the wine that bears his name " .
While on special occasions, from Valentine's Day to March 8, one of the most successful Asian restaurants in Italy, Sushisen, delivers through Moovenda not only its specialties decorated with pure gold and edible flowers, along with candles, rose petals and playlists designed for the festive occasion.
Tastings that involve all the senses, starting with taste and listening, are also offered by Poke House, the European brand of poke, a dish based on raw fish, fruit and avocado typical of Hawaii.
"Music, like good food, has the power - underlines Vittoria Zanetti, co-founder of Poke House - to transform an ordinary day into something magical, creating unforgettable moments. We believe that listening to the playlist, combined with the ingredients of our specialties, can awaken sensations and feelings that will allow you to better enjoy a moment of well-being ".
A more practical approach in the kitchen is the idea of Barilla which proposes, in collaboration with Spotify, eight Playlist Timers with the exact duration of the minutes of cooking the pasta.
The most diverse rhythms and symphonies, selected by artists of international caliber, ranging in length from 9 to 11 minutes to taste the most popular Italian formats al dente: spaghetti, linguine, fusilli and penne rigate.
