The chain's anchor is releasing a limited edition blue and white hair perfume called MyQ • This is Dadon's collaboration with the Pharm BE chain
Natalie Dadon launches a new hair perfume in collaboration with the Pharm Be chain from Shufersal.
In a post that Dadon posted to Instagram, she excitedly wrote about the new project.
"Every project of mine is a baby and it's a birth that started after much more than nine months, until I reached the perfect baby," Dadon wrote.
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This is a limited edition hair perfume called MyQ, which will be marketed in an exclusive launch in the BE chain with a formula developed in Israel with a fragrance extract with a floral-oriental aroma combined with soft fragrance notes of roses, vanilla patchouli and saffron spice.
The product will be sold in a package of two bottles, one containing 50 ml and another small vial containing 10 ml to carry in a bag for use during the day.
"I started the development more than a year ago with all sorts of explorations to produce the formula abroad, and finally I decided that it is best to produce the product in Israel and I am proud that it is a blue and white product," Dadon tells Israel Today. Says that "there is a feeling of a good connection, a feeling that I have entered a home and a family, and that is a great feeling."
Dadon adds that "there are plans for more collaborations with the BE network in the coming year that I am currently prevented from talking about, but I have definitely entered a large family that embraces my work".
According to Dadon, the perfume contains a formula with a high concentration of unique extracts and herbal ingredients, which maintain the hair fiber and well-groomed and radiant hair.
"The perfume can be sprayed on dry, damp or wet hair, and is suitable for all hair types, including straightened hair."
Package price: NIS 149.