As the food newspaper reports, Aldi Süd is drawing its lessons from the lockdown.
The discounter giant wants to avoid empty shelves, the suppliers should take remedial action
Mülheim ad Ruhr - pasta, toilet paper, handkerchiefs and hygiene products.
In the lockdown of last year, you searched in vain for some products in the supermarket.
The reason: By “buying hamsters”, customers provoked a shortage of products that the retailers could not refill - to the displeasure of many others.
Aldi, Edeka and Co. therefore introduced a purchase limit for certain products.
So they want to prevent buying in advance and give all customers the opportunity to purchase their favorite products.
Despite the countermeasures, many customers remembered the empty shelves.
According to a report in the
food
newspaper, Aldi Süd is reacting to the shortage of goods in lockdown by making the discounter giant responsible for its suppliers.
Aldi Süd is preparing for times of crisis
In the letter that the
Lebensmittelzeitung
has received, Aldi Süd requires some companies to provide a "supply guarantee" in order to be able to provide enough goods for customers in times of crisis.
The group focuses on circumstances that “objectively justify the assumption that demand for the goods to be delivered by the seller will increase significantly in the short term.
Such circumstances are in particular pandemic, war or social unrest ”, Aldi Süd lets its suppliers know.
With regard to the drastic choice of words, the discounter refers to customer interests.
It is important to the Mühlheim-based company that "in the event of a crisis, suppliers have a certain stock of particularly critical articles in certain product groups," the
food
newspaper quotes
the group.
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Corona crisis: Aldi, Edeka and Co. want to fill their warehouses
As the
food
newspaper writes, the grocery trade has benefited from a “special corona economy”.
In contrast to other branches of the economy, Aldi, Edeka, Rewe and Co. could rely on their customers.
None of the food giants want to take the risk of damage to their image caused by empty shelves.
According to the report, the strategy for Aldi Süd is to oblige suppliers to keep certain goods in stock.
The demand is met with little enthusiasm from a supplier.
"We are doing everything we can to supply the trade and we did well last year," the
food
newspaper quoted him as saying
.
Compared to the newspaper, Aldi clears up the concerns of the manufacturers: "Our suppliers should not suffer any unreasonable disadvantages through stocking," said the group.
The market shares of supermarkets and discounters are hotly contested in Germany.
As the Central German Brand Study 2020 shows, Aldi has to give top spot to competitor Edeka in the popularity ranking.
With its demands on suppliers, the group wants to avoid delivery bottlenecks and empty shelves.
And so increase in the favor of customers.
(
jjf
)