The article in Capital makes him neither hot nor cold.
The magazine highlighted the creation last summer of TF1 Factory, a subsidiary of the audiovisual group which offers the services of personalities from its branches to host or participate in private corporate events.
Denis Brogniart is used to taking part in what are called "households" and he does not hide it.
“I have no problem with that.
I am flattered and proud that large companies call on me to present their presentations.
It is also a recognition of my popularity, of my skills.
I come with an advisory role in media training, that is to say, giving tips to people who express themselves in public.
The message, they have it, they know it by heart, so I help them with the form.
It's part of my activity and it's totally organized with TF1.
»And to stress that he« refuses a lot because I don't have time, otherwise I could do it every day.
"
The magazine Capital ensures that the interventions of Denis Brogniart are remunerated 15,000 euros excluding taxes per day, TF1 Factory perceiving 10% to 15% of the earnings in the form of commission.
The facilitator emphasizes that in this practice, everyone wins.
“I meet great people, product managers, marketing bosses, CEOs, it's super informative!
When I host the Century 21 convention each year in front of 4,000 people, these are people that I have also acquired for my cause for the TF1 programs.
In this kind of event, at best the brand will say:
We had a great time with Brogniart, and if we sponsored Koh-Lanta on the air, in the pub?
Why could an actor do that and not a TV host?
"
"There is no event that I do without the agreement of TF1"
However, Capital evoked that these “households” made “tickle in the journalistic world” in particular for the personalities holding the press card.
“I don't have the press card,” says Denis Brogniart.
I speak only for myself.
I don't know what other people think.
Me, there is no event in the year that I do without the agreement of TF1 and that seems normal to me.
TF1 is also an image company and I am an employee of TF1 while also being self-employed.
So either it's TF1 who has a project for me, who tells me about it and I accept or not, or it's me who has a project and I ask TF1 if it is appropriate to do so.
"
Koh-Lanta: "We had the audacity to shoot this season in full Covid"
As for advertising, there too the host plays transparency "When a company like Nintendo says to me:
On our game Animal Crossing we made a whole Koh-Lanta context and we want you to be with us
, yes, why not !
First, it amuses me, second, it's part of my income and it's done in agreement in TF1.
I agree with myself and I agree with my box.
What is the problem ?
"
