A Lidl customer complains about incorrect vegan labeling of donuts.
According to the manufacturer, there are animal products in the sweet pastries.
Lidl reacts ruefully.
Losheim - they are small, colorful and cute.
Donuts.
But once again, the sweet pieces from the discouter Lidl * caused anger instead of being digestible for some customers.
The reason for this is a deceptive labeling.
Because the donuts on the Lidl shelf are marked as vegan - that is, without the addition of animal products.
According to the manufacturer, however, it is not a vegan product.
You announced your anger about the wrong labeling in a post on the Lidl Facebook profile.
She also speaks of far-reaching consequences for allergy sufferers.
Trouble about Lidl Donuts: “Vegan” - but the company refers to ingredients of animal origin
The reason for the anger is a changed recipe.
The Mini Bake Off Donuts were once vegan.
Since February 2021, however, there has been a new recipe behind the snack, which also has animal ingredients.
Lidl Germany has now responded with an apology on Facebook to the advertisement faux pas and expressly informs its customer of the changed recipe of the Mini Bake Off Donuts by posting on her page "Lidl's vegan workshop".
"We would like to sincerely apologize to you for the incorrect labeling of the Bake Off Mini Donuts," wrote the company on February 19 on social media.
After complaints: Lidl apologizes to customers on Facebook for incorrectly labeling the Mini Bake Off Donuts
The chain also explains in the public post how the signage error came about.
“This error happened to us due to a recipe change that was not communicated transparently, but this does not justify the incident.
Of course, something like this must not happen and under no circumstances should it happen again, ”the statement said.
Lidl also announced publicly that all affected branches had already been informed to change the signs on the shelves accordingly.
In addition, the discounter announces that it will revise the allergen and additive information.
In addition to a lot of anger and resentment of vegan customers, Lidl also receives praise and indulgence for the public apology.
For example, it says in the comments: “I think it's great that a mistake is openly and sincerely admitted and apologized.
As the saying goes: if you don't do anything, you won't do anything wrong. "
Despite Lidl's apology: Still many branches with vegan signage for mini donuts
Nonetheless, at the end of February, another customer informed the branch under the remorseful post that the signs had not been changed two weeks after the apology.
The corresponding mini donuts are still labeled as vegan.
Since the donuts were also on sale in the first week of March, this has been noticed by several customers across Germany.
On the Facebook page “Lidl's vegan workshop”, more and more consumers are reporting that the signs in some supermarket branches have still not been modified.
After a shitstorm because of the “hole is hole” advertising campaign: again anger about donuts at Lidl
This is not the first time Lidl has annoyed customers with its donuts.
It was only in February 2019 that the group outraged with a questionable Facebook advertising strategy.
At that time, the chain tried to sell bagels and donuts with the campaign “Hole is Hole”.
This ambiguous allusion triggered a big shit storm in 2019.
The company eventually deleted the campaign from the internet.
Lidl wants to regain the trust of vegan customers: New vegan range announced for April
Now the supermarket chain is also referring to new vegan campaigns in the hope of being able to regain customer confidence.
Lidl announces: “From April you will find cheese and milk alternatives in the assortment throughout Germany.
We hope you are happy about it and continue to place your trust in us. ”
* Merkur.de is an offer from IPPEN.MEDIA
Lidl is launching an amazing business idea at the same time.
Soon there will even be cars at the discounter.
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