ROME - On the occasion of International Women's Day on March 8, the campaign to enhance female entrepreneurs and support female combatants, a project for the emancipation of women victims of gender-based violence, kicks off. Promoter of the initiative, with # 8marzodiSumUp, is SumUp, fintech in the digital payments sector. The promotion activity is aimed at all women, in particular those who carry out an entrepreneurial project or who would like to carry it out. The campaign "will run - explains a note - on Instagram thanks to a group of female ambassadors who will tell their entrepreneurial adventure in their stories". Their followers will be invited to give a voice in the stories, in 60 seconds maximum, to their experiences. For each story told on Instagram, accompanied by the tag @sumup and the hashtag # 8marzodiSumUp, SumUp will also donate 5 euros to Nicoletta Cosentino's Combattenti Cooks, a solidarity and redemption project with a real food production laboratory which, alongside jams, preserves, baked goods, it also offers opportunities for meeting and support, to give women victims of violence the opportunity to get back on their feet and take back their lives. "We have decided - explains Umberto Zola, Country Growth Lead Italy of SumUp - to dedicate the entire month of March to the enhancement of the role of women in society and in the working world. With this initiative we want to share powerful stories of female entrepreneurship, tell positive examples and rebirth, to encourage and support all those women who have chosen to give life to their dreams, overcoming obstacles of all kinds ".
8 March: campaign to support fighting cooks begins
2021-03-08T15:55:31.733Z
On the occasion of International Women's Day on March 8, the campaign to enhance female entrepreneurs and support female combatants, a project for the emancipation of women victims of gender-based violence, kicks off. Promoter of the initiative, with # 8marzodiSumUp, is SumUp, fintech in the digital payments sector. (HANDLE)
