We waited, we waited and here's the moment: the intriguing collection of the Swedish fashion chain H&M with the Irish fashion designer arrives in Israel this week
After waiting and quite a few expectations, this morning (Tuesday) the intriguing collection of the Swedish fashion chain H&M was presented with the Irish fashion designer Simon Roche, which will be launched in Israel and around the world on March 11.
This is a collection by a designer whose quite a few designs have starred in ceremonies in Hollywood on red carpets.
Among the celebrities who wear her items include Rihanna, Alexa Chang, Kira Knightle Emma Watson, and more.
Now, her avant-garde and romantic designs are reaching the masses which include many items of tulle, chiffon and lace fabrics.
As part of her collaboration with the H&M chain, this will be the first time that Rocha has designed a wardrobe for the whole family, which includes evening suits, puffy pink tulle dresses, impressive floral dresses with puffy sleeves alongside casual items, some of which are genderless.
The recurring motif in the collection is the bow and pearl motif, which are reflected on shirts and accessories.
For example, there is a cotton shirt with pearl ornaments, shoes and evening jewelry with a unique pearl rhyme.
The bow tie motif is reflected on bags, ribbons and bows for hair.
The collection includes puffy tulle dresses in pink and peach, a special dress with floral prints and apple sleeves, light knits for the transition season and also classic trench coats.
The items can be worn in layers and combined, with a play of transparencies of the tulle fabrics.
The men's collection has a trench coat with a pearl pin on the collar, a prominent blazer in a plaid print with matching pants, colorful knitwear and cardigans.
In her first children's collection, you can see a number of classic cuts from the women's collection in a miniature cut adapted for girls, including ruffled and lace dresses, white plaid overalls and soft sweatshirts.
Price range: NIS 39.90 - 999.
The H&M collection in collaboration with designer Simon Roche will be launched on March 11 at 8:00 AM at the h & m flagship branch in the TLV mall in Tel Aviv.