From Clear Channel Italia comes the "Street Podcast"

Clear Channel Italia launches the "Street Podcast" project, which introduces audio on demand content in out of home advertising. Amplifying the reach of the message by creating a combination capable of capturing attention, thanks to the presence of audio content integrated with out-of-home advertising, this is the goal of the project conceived by Podcastory, partner of the initiative, and Clear Channel Italia, "to offer - reads a note - an immersive experience by giving brands the opportunity to tell and tell themselves through tailor-made stories, to dialogue with an ever wider audience and, last but not least, the possibility of measuring their audiences with a increasingly specific profiling ". Street Podcast debuted on the market with a first institutional campaign created on the occasion of the International Women's Day. The initiative, entitled "Extraordinary women who changed the world", focused on the story of two women who, overcoming the mold, they have contributed to making the world a better place thanks to their intelligence, their courage and who have distinguished themselves in two specific areas: innovation and creativity. Hedy Lamarr and Simone de Beauvoir are the protagonists of the podcasts on air on digital systems. The campaign invited users, through a call to action, to frame the QR code and immerse themselves directly in listening to the stories. (HANDLE).