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Sports pancakes, a meat celebration with Meir Adoni and revolutionary coconut cookies: "New on the shelf" tasters are preparing for the holiday

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• New on the shelf

• steak

• pancake

• protein

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Thursday, March 11, 2021, 06:00 Updated: 14:26

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You'll have to believe us when we say it's not an easy job, not an easy one at all.

To experience all the new products that come out of the Israeli market (and sometimes even outside it), to taste before everyone else, deliveries and more deliveries, paper bags that accumulate in the office (and at home), a constant feeling of satiety.

Seriously, it's harder than it looks, and no one pays you for the gym, or compensates you for the rapidly evolving sense of FOMO in the mind.

For all the articles in the "New on the Shelf" section

of Walla!

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However, a "new on the shelf" section, with its tasters, curiosities and loyal consumers, has set out again.

And this time - sporty pancakes, airy meals, surprising tortillas, revolutionary coconut cookies and also meat that made us cowboys.

Yes, we are very eclectic.

enjoy your meal!

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Meat, the cowboy farm

Meat from the cowboy farm (Photo: Dan Peretz)

The Tadmir Agricultural Integration Group is expanding its activities in the retail market and launching the "Cowboy Farm", a brand of fresh, quality and local beef.

The move - accompanied by Meir Adoni - is based on the selection of selected varieties, breeding calves in Israel, nutrition tailored to each breed, tailored treatment of rats, special cuts in high availability, product label with information on the portion and best preparation and a good level of customer service.

For now, the company offers Denver Cut steak, Iron Veal schnitzel, Picnic steak, Ramp steak, formidable Tomahawk and chunks for the smokehouse.

We indulged in a refined fillet, almost melting from the softness, and moved from it to the slightly rougher Denver-Cut.

Both, needless to say, provided a steakhouse experience in the private home.

Coconut cookies, poppies

Poppy Coconut Cookies (Photo: Poppy)

NeoBrand prepares for Passover with coconut cookies from the Belgian company Poppies.

The cookies are kosher for Passover and gluten-free, of course, and boast an ancient recipe and a slightly friendlier texture than we have become accustomed to over the years.

They are soft as famous, very soft, and it is obvious that the chocolate woven into them is indeed of high quality.

Not just for fans of the genre.

Cookies, locker

Locker cookies (Photo: Locker)

Locker enters the world of premium cookies with three new types of cookies - all launched in Israel.

The intriguing flavors - hazelnut cookies, almond cookies and snowflake cookies - all enjoy Locker chocolate cream.

The cookies themselves are very crunchy, very refined in taste and sat well next to the four afternoon coffee cup.

Our favorite: the snowflake cookie.

Ready meals, Tnuva

Tnuva ready meals (Photo: Tnuva)

Tnuva cooperates with TAM to create a series of ready-made, frozen and personal meals, under the "Tnuva Chef" brand. The

meals, which are based on Tnuva's raw materials, include vegetables, proteins and carbohydrates and can be heated quickly in the microwave. here.

We went to this tasting reverently, reproduce head countless Ksrolim Tamam demolishing during our flight attendants.

We sampled a very sympathetic pasta bolognese (tomato sauce with minced meat), as well as beef patties in a tomato sauce with couscous, green beans and olives, which closed a lunch corner for two hungry children.

The world of ready-made meals in Israel has never taken off, but here it seems that this is a successful product of its kind, relatively high quality in its ingredients, and a reward that works technically.

New products, rainbow of flavors

New products from Keshet Ta'amim (Photo: Keshet Ta'amim)

The Keshet Taamim supermarket chain is storming the holiday with a series of new products, with a successful overseas appeal.

Excellent extra virgin cold-pressed olive oil served us faithfully as an accompaniment to a salad and was delicious and tingling in a good section. Grape seed oil of fresh spice ceviche and provided bat Slightly different and special taste. In

the pasta division, the chain launches the products of the old Arrighi company - 12 types of pasta from which tried and eliminated fusilli, as well as a series of tomato sauces.

In addition, musk the international muesli brand Graci, Coconut and general crispiness.

Germinated orange lentil tortilla, Full Wrap

Full Wrap sprouted orange lentil tortilla (Photo: Oren Shalev)

The "Hopa" company, from "Lord Sandwich", is launching Full Wrap in Israel, a tortilla made of sprouted orange lentils.

The tortilla, vegan and gluten-free, with an outstanding profile in nutritional values ​​and boasting quite a bit of complete protein, was folded into a casserole to "balance" all this health a bit.

We were a little skeptical during the preparations, but she came out of the crunchy pan, hugged the yellow cheese amicably, and sprinkled even more character from her gluten-free sisters.

Gluten-free products, GFREE

GFREE Gluten Free Products (Photo: GFREE)

Gluten-free GFREE series from Guri added more products for the holiday, including delicious potato gnocchi, which needs only a few minutes in boiling water, paprika egg noodles based on corn flour and rice flour that Markman differs from the classic pasta, but the taste makes up for it.

In addition, gluten-free strawberry-filled sandwich cookies were launched, which were a successful date-coffee without complaints about the lack of flour, as well as a gluten-free chocolate cake mix that will hit the holiday table and prove to everyone that chocolate cake, in fact, needs no "reinforcement".

A mixture for making pancakes with the addition of protein, PROCAKE

A mixture for making pancakes with the addition of PROCAKE protein (Photo: Shani Halevi)

PROCAKE, a mixture for making pancakes with added protein, was sent to an athlete who was looking for treats without harming his nutritional compass.

This is a product based on whey protein whey, which requires a few minutes of preparation and nothing more - mixing with water or milk, and for the pan.

The texture has not been drastically shaken, and the result is not very far from the traditional pancake worlds, which is already worn out.

Delicatessen Pastrami, Zoglowek

Zoglowek Pastrami (Photo: Zoglowek)

Zoglowek launches new pastrami for its meat delicacies - shawarma pastrami and chicken pastrami.

The first, with a present shell of shawarma spice, was delicious and slightly reminiscent of the real thing.

The second was more classic in taste, and very successful in texture, thickness and as a meat tower within the sandwich we built.

Natural peanut butter and natural almond spread, wine roasting

Peanut butter and almond spread, wine roasting (Photo: wine roasting)

Winepress roasting expands its basket of natural products and launches natural peanut butter and natural almond spread.

Both products are vegan, do not contain salt or sugar, and feel better quality compared to what usually goes next to them on the shelves.

The aggressive sweetness typical of the field is gone, and the taste returns.

A little seelan from the top will close the sweet corner, and the spreads will go well with the stews as well.

Fruit snack, FREE

FREE fruit snack (Photo: Assaf Levy)

The FREE brand launches natural fruit snacks, without added sugar.

The new series includes three flavors - 100% crunch apple snack fruit, 97% apple crunch and cinnamon crunch fruit and 98% apple crunch with mango crunch touches.

The snacks contain up to 81 calories per bag, and provided a guilt-free snack in a public garden, as well as something small that would soothe the sweet crave in the middle of the work day.

The company also offers to combine them in a bowl of yogurt or even toss them into the teacup, and we plan to respond soon.

Suggestions, tastings, experiences and questions for the "New on the Shelf" section can also be sent to our Instagram page

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