The corona measures are causing severe losses at German breweries.
In the supermarkets, beer is cheaper than it has been for a long time.
Munich - The Corona crisis is causing big problems for many industries.
Almost all companies are suffering from the measures that have been in place for almost a year and the lockdowns.
Only the supermarkets are open without interruption and there is no reason to complain.
Corona: German breweries are suffering from measures - beer has to be thrown away
The German breweries are also suffering a lot.
Because restaurants, bars, clubs are closed and there are no festivals and folk festivals, numerous buyers for the beer are no longer available.
There are also no private parties, so you can only enjoy the liquid gold alone or with your own household.
Unsurprisingly, sales in the industry fell sharply due to Corona.
According to the Federal Statistical Office, beer sales fell by 27 percent in January compared to the previous year.
Some breweries even have to dump their beer.
Because the time of the best-before date gnaws relentlessly on the stored beer barrels.
"That is the nightmare," says the boss of the Düsseldorf house brewery "Füchschen", Peter König.
He will have to dispose of around 2000 to 3000 liters of old beer that was bottled in October.
“That hurts,” emphasizes König.
In the Allgäu municipality of Irsee, beer was even given away so that it would not end up in the drain.
According to Holger Eichele, General Manager of the German Brewers' Association, millions would be dumped in the gully.
But now there is help from the government.
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Consumers benefit from Corona - Rewe, Kaufland and Co. with mega discounts on beer
However, consumers are now benefiting from the breweries' dilemma.
Because the supermarkets and discounters are now engaged in a price battle for beer, reports
t-online
.
The stocks should be sold rather than thrown away.
But that's not the only reason for the huge discounts on beer.
In the still ongoing lockdown, people shop less to avoid contact and therefore tend to buy in bulk.
Beer is a "frequency generator", as the
world
quotes a Rewe spokesman.
The supermarket chains are trying to win the battle for customers.
You can now see how various shops such as Edeka, Rewe, Kaufland and Co. are currently promoting large discounts on different types of beer.
According to
t-online
, a case of Carlsberg at Kaufland in Berlin costs 12.80 euros instead of 16 euros, a decrease of 20 percent.
In Hamburg you can get a box of Astra for 8.91 euros instead of 11.88 euros (minus 25 percent).
A box of Beck's is now available from Edeka at a price of 10.99 euros instead of 14.84 euros (minus 35 percent).
At Rewe, the Radeberger box is on offer for 9.99 euros (minus 32 percent).
A box of Hasseröder costs only 7.80 euros at Netto (minus 44 percent).
(md / dpa)