Chewing gum, muesli, drinks: Rewe shelves increasingly empty - Professor explains the nasty plan behind it

In the annual talks with some of the major brand manufacturers, the Rewe Group did not come to an agreement.

This leads to bottlenecks and empty shelves.

Munich - Where your favorite products once stood, there could be a gap in the Rewe shelf today.

As the

newspaper reports, the Rewe Group is in a tangible clinch with some of the major brand manufacturers.

The parties are said to have not reached an agreement on purchasing during the annual talks.

The second largest German food retailer is fighting for better conditions.

The

refers to "company-related circles" and names, among others, Kellogg's, Mars-Wrigley and Eckes-Granini.

Stocks of larger Kellogg's packs are gradually running out at Rewe West, while Rewe Mitte is struggling with chewing gum items from Wrigley's Spearmint that have "not been available for weeks".

The usual chewing gum places near the cash register would remain empty.

So also some Granini places on beverage shelves.

These would be filled with juice from Valensina by the self-employed at Rewe Dortmund, for example.

Rewe in the negotiation dispute: At least an agreement with Heinz Kraft

There are also disputes over prices with Coca-Cola, Iglo and Red Bull. However, an agreement has already been reached with Heinz Kraft.

The company confirmed this to the

.

Granini also stated that it had "intensive discussions and negotiations with Rewe".

There could be an agreement there.

Other manufacturers refused to make a statement.

It remains to be seen whether Rewe will "discontinue" the products for a long time.

This procedure often represents the last escalation stage in the negotiations and serves as a strong means of pressure.

So the purchase prices demanded by the manufacturers should be pushed down.

Due to the Corona crisis and revenue fines in the industry, the fronts are probably more hardened than they have been for a long time.

In 2018, Edeka took a similar step and removed products from Mars, Red Bull, Heineken and some Nestlé brands from its range.

Rewe in dispute: retailers use nasty tricks during negotiations

"This is pure negotiation tactic, and wrestling is as tough as possible," said Marketing Professor Karsten Kilian to the

.

There are no "worse negotiating conditions than those in the food retail trade," he reported from his own experience.

The delistings are just the church on the cake.

"You let the supplier representatives wait a long time, despite the agreed appointments, you don't even offer them a drink just to cook yourself soft".

It remains to be seen how far the Rewe Group can go in the current negotiations.

As a rule, however, the trade has the greater bargaining power.

According to

Edeka, Rewe, Aldi and Lidl would split up

60 percent of the market in Germany.

In the scramble "for half and quarter cents", however, the customer is the first to suffer, who in the worst case has to buy his favorite products in another way.

After all, beer is currently cheap in supermarkets.