With an investment of NIS 10 million, the first and most luxurious concept branch of SUPER-PHARM GALLERY was launched • This is what it looks like up close
The new concept of Super-Pharm
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PR
Super-Pharm today (Monday) launched in Complex G in Rishon Lezion the first and most glorious concept branch of SUPER-PHARM GALLERY with an investment of NIS 10 million.
This is a new concept branch that extends over two floors, and offers an innovative and first-of-its-kind beauty experience with 800 square meters of a variety of leading and exclusive beauty brands, GLAM ZONE complex that includes beauty treatments, nail stands of Ofi for manicure and gel nail polish and hair styling Of the Dyson
brand.The entrance floor of GARLLERY is entirely dedicated to beauty, and includes stands of leading beauty brands in store within a store by Giorgio Armani Beauty, Kills, Dior, Anastasia Beverly Hills, Makeup Revolution and more, a wide perfume department that includes brands An exclusive niche and perfume, such as Bairdo, Jimmy Choo, Versace Atelier and more, and the GLAM ZONE complex, which offers beauty treatments instead of OPI manicures and peduncles from the Dyson brand.
For example, a manicure with an exfoliating massage costs NIS 90 and can also be done instead of gel nail polish.
The stand also offers a fun day out with Mom as a shared experience.
The top floor of the GALLERY branch includes a wide dermo-cosmetics complex, an optics complex with a vision testing laboratory, a pharmacy and a variety of consumer products available at Super-Pharm branches.
Danny Luzon, Deputy CEO of Super Pharm, told Israel Today that "despite the corona, and even though some of the makeup is still covered, the store is working great.
We are on the way out of the corona and the store will explode in sales and will be one of the five most powerful stores in the field of cosmetics in Israel.
We will build five or six stores of this concept within four years.
We will also open branches in Haifa, Jerusalem, Beer Sheva, Eilat, Glilot in Rishon Lezion and Bat Yam. "
Herzliya Ashkenazi, marketing director for trade and Cosmetics Super-Pharm added: "We wanted to experience cosmetic other that country, and to give room for all the brand itself. The store has seven blunt with space for each brand, and the customer can sit treatments and diagnoses.
Super-Pharm we have a store in store Kills, when we open 8 more positions in our branches. In addition, we have a position in itself of Armani, which is the second store of the brand after the Ramat Aviv mall. Next week we will launch the Anastasia brand in Beverly Hills, a strong brand that is eagerly awaited. "Here it is emphasized, is that we appeal to all target audiences. There are more prestigious and popular products. The idea is to make the customer the widest variety accessible." Ashkenazi spoke about the design of the store and said that "we went to see concepts in Russia and Europe and used a French design company."
