The marketing strategy of cheap meat at discounters and supermarkets is upsetting Greenpeace.
Now Greenpeace is starting an action.
Munich - The low prices at which meat is offered at many discounters and some supermarkets are always astonishing.
The corporations advertise the low kilo prices in brochures.
However, they mostly withhold the effects of consuming these cheap meat products.
Greenpeace is now catching up and has launched a major campaign to draw attention to this grievance.
Greenpeace wants to draw attention to abuses caused by the consumption of cheap meat
When buying groceries, not a few also use the cheap discounters and supermarket offers from Lidl, Edeka and Co. when it comes to meat products.
The environmental organization Greenpeace is now reacting to this.
They create "honest advertising flyers" in which they draw attention to the problem of cheap schnitzel.
The style and design of the Greenpeace flyers are reminiscent of the corresponding supermarket brochures.
Greenpeace campaign is supposed to get Aldi, Lidl, Edeka and Co. to stop advertising cheap meat
However, with the glaring difference that, in contrast to the originals, the grievances caused by cheap meat consumption are made clear here.
It describes the environmental organization, the clearing of the forests, the suffering of the animals and the low wage problems of the employees.
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Greenpeace encourages consumers to send emails to Aldi, Lidl and other supermarkets
The aim of the Greenpeace campaign is to persuade Aldi, Lidl, Edeka, Rewe and other food companies to no longer advertise cheap meat products in their brochures.
With its campaign, the environmental organization would also like to encourage consumers to download the flyers and send them to the relevant discounters and supermarkets with a text template.
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