Now Tv becomes Now, a new brand identity for Sky service

NOW TV today reveals its new identity and renewed look & feel. "The new NOW name reflects its essence: brilliant simplicity that meets pure entertainment. Users can join Sky's streaming service to enjoy much-loved movies and TV series, some of the most popular shows in the world. world, Sky Original productions and major sporting events both live and on demand ". This was announced by a note underlining that "an identity with an elegant green color range that uses graphic lighting on the" O "in the center of the logo and opens a new gateway to the world of NOW entertainment, in the heart of brand. The renewed identity is also reflected in the character and personality of the brand, which changes positioning and welcomes entertainment enthusiasts as members of a large community. The rebranding of NOW, led by the United Kingdom, kicks off today simultaneously in the UK , Italy and Ireland ". Marina Storti, Managing Director of NOW UK, commented: "NOW has always been the home of quality entertainment and the evolution of our brand ensures that no one has to miss out on their favorite entertainment content. Moving from NOW TV to NOW, we marry the excellent quality of our entertainment with absolute simplicity. This immediacy creates an ideal destination, as well as a community ready to welcome all those who love quality entertainment. " Claudia Avanzi, Managing Director of NOW Italia, commented: "I am proud to be able to unveil our new brand identity today. It is an important day, which marks the first step towards the evolution of NOW and represents our ambition to always become a plus the destination for quality entertainment enthusiasts. This is the first of a series of major innovations that will arrive in the coming months. " From today it becomes even easier to access the contents of the streaming service. The NOW App is in fact now also available on various Amazon Fire TV devices, in particular the Fire TV Stick, Fire TV Stick Lite and Fire TV Stick 4K. Thanks to the integration of Alexa into Fire TV Stick devices, customers can find NOW simply through their voice, by saying "Alexa, open NOW" or by using the search space. In addition to Amazon's Fire TV devices, NOW is accessible from smartphones, tablets, PCs / Macs, smart TVs, game consoles and TV devices. The complete list is available on the website. Joining the NOW community is easy with Entertainment Passes, Cinema Passes in monthly versions and Sports Passes in monthly or daily versions. For new members, the possibility of subscribing to the Cinema and Entertainment Pass is valid for € 3 for the first month instead of € 14.99. The "Welcome to the new NOW" will be revealed by a communication campaign, on air from 19 March and entirely created by Sky Creative Agency (SCA), Sky's internal creative agency. The promo, declined on TV, Social and Digital Video, will creatively bring the new look and the new positioning to life, telling with a rhythmic sequence, the best of NOW programming: pure entertainment