(ANSA) - ROME, MARCH 16 - In the living room or bedroom: the latest elaborations by Studio Frasi on the ratings of the Sanremo 2021 final reveal that the vision has increased in these two rooms, confirming the 'co-vision' of the infamiglia festival, gathered in also home to anti-Covid restrictions, and success with younger audiences.
In general, Sanremo has also attracted a new audience: 24% of those who followed it this year had not seen it in 2020.
Analyzing the Auditel surveys room by room, Studio Frasi notes that the viewing of the final sojourn evening was close to 7.3 million (exceeding 6.9 million last year), with a share of 50%.
In the bedrooms of girls and boys there is an increase of 74 thousand spectators more than in 2020, for a total of 288 thousand televisions connected to Rai1, which become 305 thousand in the second part of the final, for a share of 55.7%.
Even on the five nights, the average in the rooms of the boys was 268 thousandlookers, in line with last year, and with an increase in contacts (i.e. the number of those who connected with Sanremo for at least one minute), compared to the decrease general of the festival platea.
Sanremo also managed to attract a new audience: 67% of those who had followed the 2020 edition for at least 15 minutes, saw the festival again this year, while 24% of the 2021 audience is made up of people who hadn't seen it. Last year.
(HANDLE).