The sports chain has opened a flagship branch of the brand in the Tel Aviv port • In the store you will find simulators that will help you buy wisely
Puma's store in the Tel Aviv port
The global PUMA company launched this morning (Tuesday) the first flagship store in Israel in the Tel Aviv port.
The store is considered one of the three most luxurious and invested flagship stores of the brand in the world.
There is another store in the Golden Mall in Rishon Lezion and in the coming year a number of more stores of the brand will open.
Puma is today considered the third largest in the field of sports fashion, and the flagship store in the Tel Aviv port is spread over two floors measuring 900 square meters and it offers sports collections and fashion collections for men, women and children.
Already at the inviting entrance we liked to see that next to the mannequins with a sculpted look there are mannequins in a variety of sizes, including dolls of both sexes in large sizes.
Further down the store, a variety of fashionable and sporty collections are offered, such as t-shirts, bags, professional sneakers, fashionable sneakers, sports suits, overalls and the prestigious SELECT department, which includes limited-edition items sold in Neymar, JZ, Kara Delvin, and more.
Next to the store is a Formula 1 simulator that has one and only one in the world, next to it is also a simulator of the professional football world PUMA TEAMSPORT, which allows you to test the football shoes with the help of a unique technological activation of the brand.
Roni Irani, one of the owners of the Factory 54 group that imports the brand, said that "in the age of online purchase availability, you have to create a different and unique consumer experience when it comes to the physical store. This is why big brands invest capital to give a complex experience. And meet your friends. "
In the store you can find quite a few items for the spring and summer seasons that correspond with the fashionable trends, such as items in pastel shades alongside items in bright and glowing shades that are associated with the world of sports.
At Puma's prestigious fashion line, you will find exclusive collections that include limited edition items that are expected to be considered collectibles in the future.
There is a unique Neymar collection with suits in geometric patterns.
There is a collection of collaborations with the New York straight brand KIDSUPER HOOPS and the rapper line of Jay Z and Jay Cole.
In the women's category, as part of Puma's collaborations with Selena Gomez, there is the sought-after CALI STAR sneaker model and a fashionable sports collection made from recycled materials with Kara Delvin.
The children's collection includes items from the adult world in the MINI ME version.
The brand collection will be sold in the PUMA flagship store in the Tel Aviv port, the flagship store in the Rishon Lezion Golden Mall, Factory 54 stores and on the website.
Size range:
women XS-XXL, men XS-XXXL, children and youth NB-16.
Price range:
shoes: NIS 399-749, clothing NIS 99-750, the luxury collection: NIS 200-1,190.