2020 was a dark year for the French advertising market.
During the lockdown, traffic restrictions, the closure of public spaces and uncertainties severely impacted the economic health of the sector.
Weakened by the Covid-19 crisis, this ecosystem was unable to catch up with its accumulated delay during the first confinement, as shown by the unified barometer of the advertising market (Bump), produced by Kantar, France Pub and the Research Institute and advertising studies.
Read also:
The French advertising market fell by 7.3 billion euros in 2020
Over the past year, advertisers' investments in the French communication market - which includes media revenue but also non-media revenue (direct marketing, promotion, events, PR) - fell by 7 , 3 billion euros compared to 2019, to stand at 26.5 billion euros.
Only one segment stands out: digital media, which recorded growth of 0.5%.
Banners, video inserts and other digital advertisements
This article is for subscribers only.
You have 67% left to discover.
Subscribe: 1 € the first month
Can be canceled at any time
I ENJOY IT
Already subscribed?
Log in